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Running a small business means you may not have the budget to carry out certain tasks. For example, if you want to establish an online presence, hiring a web designer can be expensive. However, it can be challenging to make your website small.
Small Business Website For Beginners
Fortunately, this process is not as complicated as it may seem. Some beginner-friendly website builders perfect for small businesses will help you create a beautiful site without any experience. Best of all, many of these tools are incredibly budget-friendly.
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This article will show you how to make a small business case in nine easy steps. Let’s pass!
When creating a website, there is no one-size-fits-all solution. It is important to consider your goals before you begin, so that you can implement the elements and tools to achieve your goals.
For example, a dentist’s office needs a completely different location than an architectural firm. Whether you want to teach visitors about a brick-and-mortar business or how to do online sales also significantly affects how your site should look.
You also need to think about the expected traffic with your website. If you want to sell products online, you can get much more attention than a local business that relies on in-person sales. Your needs in this area will influence which platforms and hosting providers are appropriate for your location.
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Once you have a clear direction for your website goals, you can start digging into the design and build process. Here are nine key steps to help you establish your business online presence:
Ideally, you should choose a user-friendly solution that will help you create a website without any coding knowledge. Here is what we recommend for small businesses:
The costs associated with hosted website builders depend on the design you choose. For example, if you want the Square Business package, it will cost you $18 per month.
On the other hand, WordPress is an open source project, which means it is free to use. But you will be responsible for finding a hosting provider, which is an additional cost.
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For this tutorial, we will focus primarily on WordPress.org because we believe it is the best solution for small businesses.
Over 43% of all websites on the internet use WordPress, so your small business is in good company.
Your domain name should ideally align with your business name. If you’re not sure which name to choose, there are several online generators that can give you some inspiration, such as DomainWheel:
Don’t worry about buying your domain name yet – you’ll be able to register your domain name with a hosting token (next step). Or if you want to use a tool like Squarespace or Wix, you can also buy your own domain name through those tools.
Wix Website Template Wix Website Design Wix Small Business
If you’ve decided to go with an all-in-one site builder, you can skip this step. WordPress users should continue reading.
There are several excellent beginner-friendly hosting companies that you can consider. Our top host is Bluehost, which is officially recommended by WordPress.org:
The cheapest Basic plan starts at approximately $2.75 per month. This package is usually sufficient for small websites, but it’s easy to upgrade as your business grows.
Again, you can skip this step if you prefer to use an all-in-one builder like Squarespace. However, if you prefer to use WordPress and host it, you will need to install software that uses a Content Management System (CMS).
Small Business Website Examples W/best Website Builders
Bluehost has an intuitive dashboard and one-click WordPress installation. If you choose this hosting provider, you can quickly and easily install the WordPress software.
Then you will need to enter your email address and create a password for the new WordPress site. Then the installer will start downloading and installing the WordPress software.
This process may be different depending on the hosting provider of your choice. Therefore, we recommend that you refer to the official document of your host. You can also check out our official getting started guide on how to install WordPress on your site.
WordPress and Squarespace offer tons of templates (or themes) that you can easily customize. Most people can use it too.
How To Make A $3000 Professional Looking Small Business Website From Scratch, And Optimize It For The Search Engines With Simple And Easy To Follow Step By Step Process For Beginners Ebook
You can customize the theme of your choice. Alternatively, you may want to consider a premium WordPress business theme. These products often include features such as pre-built portfolios, e-commerce websites, and website builder integration.
In contrast, Squarespace lists all of its models directly on its site. You can preview each one and click on it
Then you’ll go straight to the editing area, where you can edit almost all the elements of your home site. We recommend that you review any changes on the front end to make sure they look good.
Plugins (in WordPress) and extensions (in Squarespace and other website builders) can add new features to your website. Without these tools, you will most likely struggle to get out of your small business site.
How To Make A Small Business Website: Beginner’s Guide For 2023
You can browse Squarespace’s extensive library of extensions. With WordPress, you’ll have access to nearly 60,000 plugins.
With so many options available, it can be tempting to install as many plugins or extensions as you can. However, doing so can slow down your site and affect its performance.
When choosing graphics or extensions, we recommend choosing tools with regular reviews and updates. You can also read the opinions of other users if the plugin suits your needs:
You can refer to our guide on installing WordPress plugins. Alternatively, you can view the reference material for installing extensions on Squarespace.
Small Business Website Design
Once you have your website up and running, you’ll likely want to add content almost immediately. Before doing this, it would be wise to have a rough structure in mind.
WordPress and all popular website builders make it easy to add pages and blog posts. So you have the freedom to care as much as you need.
Once you have content online, you still need to make sure people find it. SEO is one strategy that can help with this.
SEO is the practice of fine-tuning your content to make it more likely to rank high in Search Engine Results Pages (SERPs). There are a few key exercises to remember, such as:
Small Business Owners Guide To WordPress
If you have chosen WordPress as your website platform, you can install an SEO plugin like Yoast SEO, which will scan your content and suggest tips for improvement:
Many website builders help you keep your site private when you build it, then publish it once it’s ready for visitors. With WordPress, your site will appear publicly as soon as you install the software on your hosting account.
However, before you start promoting your site, there are a few last minute checks you may want to make:
To start driving traffic to your new site, consider reaching out to existing customers to let them know you are now online. You can also promote your website on social media or via email.
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Online presence is very important if you want to reach a wider audience. If you are a small business owner, you need a free website. Fortunately, with beginner-friendly platforms like WordPress, Squarespace, or Wix, you can build a website in no time and save some money in the process.
Do you have questions about your small business website? Let us know in the comments section below!
* This post contains affiliate links, which means that if you click on one of the product links and then buy the product, we will receive a commission. No worries though, you still only pay for the signs so there is no cost on your end.
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