Small Business Strategy Tips – Did you know that 3.5 billion people use some form of social media? This corresponds to 45% of the world’s population. Looking at the data from the United States, the numbers are even more impressive.
According to Pew Research, 72% of Americans use some form of social media, with the largest number of users in the 18-29 and 30-49 age groups. However, this number is also increasing among baby boomers and those over 60.
Small Business Strategy Tips
There’s no denying that social media is growing in popularity every year. But the way people use social media has changed. At first they were only used to keep in touch with friends and family. Today, consumers interact not only with people they know, but also with companies and brands. Social media platforms have also become a way to get information and learn new things.
Small Business Marketing Strategy Tips
In fact, research shows that 54% of so-called social browsers—people who use social media to fill their free time and use social media to look at things but not promote themselves—use social media to research products .
Instagram is a good example of how important a social media presence is to your small business. Instagram surpassed 1 billion users in a month, and today 90% of them follow at least one business, and many of them visit the brand’s profile at least once a day.
Meanwhile, on social networking sites like Pinterest (which by the way has over 300 million monthly active users), 83% of their weekly “pin” purchases were based on pins seen on the platform.
These are just a few examples, but you can find the same trends on other social media platforms.
Marketing Strategy: What It Is, How It Works, How To Create One
The fact is that people use social media to connect with brands, buy their products, and even hire people. So, in addition to creating a social media account for your brand, you also need to create a proper social media strategy for each of your social media channels.
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The first of our 14 social media marketing tips is to create a social media marketing strategy. With the right social media marketing strategy for your brand, you can immediately start creating the right content for your audience and analyze what works. No more trial and error and no more wasted time trying to figure out what your followers want to see.
With a complete marketing strategy, you can achieve better and faster results because you know exactly where you are going with your content. But how exactly do you create a social media marketing strategy? Here are three basic steps to do this:
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A very important aspect that most brands overlook is authenticity. Finding your voice as a business can really take your business to the next level. So think about your brand and how you want to communicate with your audience.
One of my favorite pieces of advice is to think of your brand as a personality. Ask yourself how your brand would look and function.
Would you be friendly, funny, cool, young, mature, serious, kind, caring, empathetic, open? Assigning attributes to your brand makes the concept easier to understand and easier for you and others to relate to.
Of course, you won’t necessarily convey these qualities in words. You should describe these as your links, but your business values will be reflected in the content you share and the images and words you use. This is called marketing!
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Let’s say your brand is young, modern and fresh. This is how your communication should be. On the other side of the coin, if your business is formal and technical, using slang words just won’t work.
The same goes for the videos and photos you share. If your brand is lighthearted and funny, you can occasionally share memes and gifs if they relate to your niche. But if you’re a more serious brand, sharing a meme can come across as fake and inappropriate.
If you own a hair salon and know that your brand is classic and sophisticated, your photos should be classic and sophisticated. If you’re sharing before and after photos, you’ll want a nice, clean background. Keep it simple and stylish.
Being authentic means showing your values and being true to them. It’s also about not trying to be perfect all the time. People see this and don’t want to interact with you. On social media, businesses are just like any other user and only attract followers if they are authentic, likable and approachable.
How To Set 6 Savvy Marketing Goals For Your Small Business
Defining your target audience makes it easier to talk to your tribe. Let’s say you offer online courses for absolute beginners to sing. If you know your audience is a beginner, you can understand what they are most interested in, what they struggle with, etc.
Having a clear picture of your ideal audience will help you understand where those people are. After all, you don’t want to invest time in creating a marketing strategy and constantly posting ads on social media, if your ideal customers don’t even hang out on this social platform, do you?
Take a look at the audience statistics for each social media platform to make sure your audience is there. The goal should be to use at least one social media platform to promote your business. If you use more than one, make sure you have your own social media strategy for each, as you’ll be speaking to a different audience for each. Social media marketing is complicated. This is NOT a one-and-done thing.
Many small businesses get frustrated when they don’t see good results when they post on social media, and that’s because they didn’t set clear goals in the first place. They don’t know what to expect, so they can’t really measure their progress.
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Strategy is all about being more clear about your brand, audience, and messaging, so you can plan ahead what you’re going to share. If any of these aspects are missing, you will feel lost or feel that the work you are doing is not producing real results.
Your goal can be anything from increasing brand awareness to increasing sales. Choose a goal and think about which indicators should be measured. In other words, how do you know you’ve reached your goal?
Let’s say, for example, that the goal is to increase brand awareness (so that as many people as possible get to know your brand). In this case, your goals could be:
You don’t have to set all of these goals, but you should set at least three measurable goals. Once you’ve mapped them out, you’ll know what steps you need to take to reach those numbers.
Small Business Seo Strategy Tips In 2023
By the way, if you need a step-by-step guide to getting your strategy started, check out this post for great tips on creating a social media plan!
If there’s one thing that’s really helpful in social media marketing, it’s a content calendar. I know, I’m a small business owner myself. You can get lost in everything you need to do. It’s easy to forget to post or run out of ideas—especially when you don’t have time to sit down and think through assignments.
So a social media calendar is a great way to keep track of your ideas so you can create content more easily. The content calendar makes it easy to keep track of big events and holidays like Christmas, Father’s Day, Mother’s Day, and more.
The ideal way to do this is to plan everything at least a month in advance. Set up a content calendar, choose the best days to post, and specify which social media channels to post to. Then each day write down the topics for each content item.
Sun Tzu 4 Small Business
Planning ahead can also help you prepare your social media posts. For example, if you have an online store, you can take all your product photos and edit them in an afternoon. Then you can sit down and come up with titles and even schedule your posts for the next afternoon. You can create all the content for the month in just two days. Even if you don’t schedule posts, you can set a reminder on your phone so all you have to do is log in and hit publish.
Want help creating something similar for your business? Check out this post to learn how to create a content calendar in just a few easy steps!
Focusing on content marketing is one of the best social media marketing tips