Small Business Coach Uk – Our stressful lives mean that many people need professional help to achieve their goals. If you have good people skills, life coaching is for you. Check out our practical guide to starting and running your own life coaching business.
Note that the self-improvement industry has become very competitive in recent years, as the demand for the services it offers has increased and the number of people giving them up has increased significantly. The fact that the sector is largely unregulated has led to a huge increase in the number of people offering some form of personal assistance services, including life coaching. Don’t just focus on other life coaches when doing your market research – try to find out about other competitors who offer similar self-help services to your business. For example, these may include:
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It is difficult to predict the level of demand for life coaching services. As part of your market research consider the area you are based in, the number and type of people who live and work there. Consider whether there is sufficient demand in your area for the particular range of services you wish to offer. For example, if your goal is to help people achieve a better work/life balance, you’d be better off in an urban area than a sparsely populated area with less employment.
Choosing A Life Coach
In addition to estimating the level of potential demand, it is important to know the competition. A look at Yell.com and online ‘find a life coach’ directories will give you a good idea of how many local competitors you may have. You can also check local print directories.
Many self-improvement businesses have a website so you can also try an internet search for life coaches to try and establish:
If you plan to offer coaching over the phone, Skype or email, your market will be wider as your clients are likely to be anywhere in the country or even abroad – helping expats adjust to a new lifestyle, for example. Identifying demand for your life coaching business on a national or international level can be a bit difficult. You can use any network contacts to help gauge potential demand for your services.
The nature of your client base will largely depend on the methods you use to deliver your coaching services. For example, if you decide to only offer face-to-face coaching, chances are the majority of your clients live and work locally. On the other hand, if you decide to offer your services via phone, Skype and email, your clients can be almost anywhere.
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Your clients can include a wide variety of people from all walks of life. Research shows that some of the people who use life coaches the most include:
The working relationship you build with your client is vital because it forms the basis of the entire coaching experience. Regardless of who your clients are, it is essential that you both understand what the client hopes to achieve. Life coaching is an ongoing professional and personal relationship with your client aimed at helping them reach their goals and improve specific aspects of their life. It is important to know what your client wants to achieve in your first session so that you and your client can both be clear about the results you want from the coaching contract.
When taking on a new client it’s a good idea to send them a cover letter that clearly explains:
In addition to your specific expertise and experience, many clients expect the life coach they hire to have certain skills and qualities, such as:
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The range of services you decide to offer your clients will depend on your training, qualifications, experience and areas of specialization. Some of the coaching services you offer are:
Perhaps your client dreams of moving house but is unclear on how they will achieve their goal. You can help motivate them to plan an activity that will allow them to achieve their goal.
People working in corporate management positions or starting or building their own business may ask for help in achieving work goals and developing specific management skills.
People who are looking for a job change, want to advance their career or have been made redundant may need help mapping out their future.
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You may have a client who is struggling to manage their finances each month. You can help them identify the problem and encourage them to take steps to balance their income with their monthly expenses to reduce their financial worries.
Many people react negatively to change and feel unable to cope. You can help your client feel confident in accepting change and being proactive.
Your client may have certain ‘blocks’ or thought patterns that affect their relationships. As a coach, you can help them overcome these obstacles to enjoy a more fulfilling relationship with their partner.
With longer and longer work hours, and increasing daily stress, more people are finding it difficult to achieve a meaningful work/life balance. You can help clients ‘de-clutter’ their daily lives and help them achieve balance by managing their time more effectively.
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You can help your client identify the thoughts and beliefs that give them direction and meaning in their daily lives.
Networking is critical to the success of your life coaching business. By building a network of other coaches, business contacts and prospective clients you can find work through referrals, recommendations and perhaps even shared projects. Networking will make your life coaching business more visible and help establish your reputation.
Connecting with an accredited training provider or joining a professional organization and attending life coaching events and conferences can provide networking opportunities. The International Coaches Federation (ICF) is a worldwide association for coaches with a wide range of resources and a listing of national and international events on their website.
Many professionals use LinkedIn and other online social media to connect with other coaches and share advice and information.
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Regardless of the type of life coaching business you run, you need to make sure your clients know about you and the services you offer. Remember that promoting a life coaching business requires a lot of marketing activities and networking with your contacts.
A good business website is a very effective way to promote your business – you can outline your areas of expertise, any qualifications you have and any links you have with accredited training providers. You can also include testimonials from satisfied clients as such recommendations can help attract new clients. Consider keeping a blog to keep people up to date with the latest developments in your industry and the world of life coaching.
It may also be worth joining an online coaching network such as the International Coach Federation (ICF) and listing your life coaching business in an online referral database. You may also decide to participate in the ICF ‘certification’ program.
Other online directories and networks include the Life Coach Book, the Coaching and Mentoring Network and the European Coaching Council, all of which aim to put clients in touch with suitably qualified and experienced professionals.
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I’m Chantal, an award-winning Master Life Coach, NLP Coach & Clinical Hypnotherapist. My goal is to push you back and help you change your life.
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My life-changing coaching programs have empowered hundreds of men and women to overcome their fears and limitations, change their thinking, and live their best lives. I work with the subconscious mind to go deeper and create rapid transformational change.
What drives me is the desire to help others become who they want to be. I love seeing the rapid change in my clients and the amazing transformation in their lives.
My coaching programs are intense and life changing. We dive in, go deep and unleash your power. Coaching sessions are dynamic and results-driven, so you can break free from your limitations and create the life you want. There really isn’t anything else I’d rather be doing!
I use life and psychological coaching, NLP, clinical hypnotherapy and other proven cognitive techniques to guide you towards success, emotional well-being and confidence.
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