How To Start An Online Coaching Business – If the answer is yes, this post is for you. I will show you how to become a profitable online coach. (I used these same steps to grow my own coaching business to $211,000 in my first year in business.)
Step 3: How I Made Big 6 Figures as an Online Coach in My First Year in Business (And You Can Do the Same)
How To Start An Online Coaching Business
Coaching is a $2.85 billion industry. And more and more coaches are choosing to run their business online for greater flexibility and freedom.
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This is because as an online coach, you work exclusively online. More often than not, you can’t meet your customers in person or shop locally yourself. Instead, all of your coaching and marketing is done online using tools like scheduling tool Calendly, video meeting tool Zoom, and payment tools like Stripe and PayPal.
And that is why online coaching has many benefits. Because you operate online, your business offers flexibility, scalability, and the ability to impact thousands of people. Not only that, online businesses have low overhead and low startup costs (you just need a laptop to get started). Plus, if you start online coaching as a side business while you’re still 9-5, your business is relatively risk-free.
As you can see, these benefits are the reason I was able to scale my own coaching business to six figures so quickly. Finally, it allowed me to leave my 9-5 and start a full-time business (I’m now in my 5th year). Since then, I’ve helped thousands of new coaches launch their businesses like I couldn’t with any other business model.
When I first started teaching, I didn’t have a clear path laid out for me. However, it took trial and error before I found the right business. What happened was that I looked at my past experiences and how I could deliver the best results to my clients.
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The point is: there are thousands of niches you can do. To make it as easy as possible for you to start, you should choose a place where you have some experience.
For example, as a recruiter, the most logical choice is career coaching. But you are not limited by your professional experience. Instead, you can look at outcomes such as health outcomes (health coaching), relationship outcomes (relationship coaching) or parenting experiences (parent coaching).
You may be wondering: Is it possible to build an online business? Isn’t selling online coaching a scam?
Coaching is a $2 billion industry and it is growing rapidly. Many coaches, including myself, run several 7-figure businesses online.
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Here’s the thing: At the end of the day, online coaching is about delivering value. You help people solve their problems in life and get paid for your help.
As a coach, whether you are a health coach, relationship coach, career coach, mindset coach, business coach, marketing coach or others, your job is to guide people to achieve the results they want.
Once you have achieved these results or helped others do so, you can sell your knowledge and time as a coach.
Of course, coaching is not consulting, so if you’re thinking, “I don’t have an online coaching certificate, how can I become a coach?”, don’t worry. You can become an online coach with or without certification. What comes out are your results.
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That’s not to say I wasn’t skeptical when I first looked into starting an online coaching business. In fact, when I started my first coaching business, I wasn’t even sure coaching was possible. Here’s how I found out why starting a coaching business is easier than you think.
By that time I had started many businesses. My first business, an online coaching business, was a six-figure business. And my second business, a payment app, was valued at multiple 7-figures before we closed.
I returned to the corporate world living my dream life. A six-figure career, living in New York … I checked all the boxes, but something was missing. I just don’t understand what it is.
Then, within a year, everyone in my family got sick. My dad was rushed to the ER for heart surgery, my mom had cancer, and my sister almost lost her sight.
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I remember one particular moment: my sister had just had an accident and was staying with me. He had to spend all his time in a dark room because of his bad eyesight. When I left him to go to work in the morning, I kept thinking, “I need him with me. I can’t leave him alone.”
That’s when I realized how disturbing it felt. Because of the 9-5, I couldn’t be with my family because I didn’t have enough days. I lack the flexibility to live my own life!
That’s when I started looking into online business because of the freedom this business model offers. In fact, running an online business means you can work from anywhere in the world, and your business can consist of exactly one person: yourself.
At the same time, I realized that to replace the salary, I needed a good income immediately. I can’t sell cheap products or courses because of the time it takes me to build my business (we’re talking years!).
How To Launch An Online Coaching Business
But there is something I can sell at a higher price that will allow me to quit my job faster.
The only problem is… I have no idea what to teach people or how to be a coach.
So I started with something I know how to do well thanks to my day job: Excel Consulting. Unfortunately, I soon realized that even if something is easy, it probably isn’t.
As it turned out, consulting Excel was something I never really enjoyed. So, after several unsuccessful attempts to make it work, I canceled the business and moved.
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Then I tried career coaching. That was a great idea. After all, who doesn’t need a career coach? Also, people keep asking me how I built my career at such a young age.
This time I even got a few clients who paid me to help them advance their careers. But again, I quickly realized that I wasn’t enjoying what I was doing and quit my business first.
After two failed online businesses, I started to doubt the whole online business world. But at the same time, I see other people doing it online. Like my copywriter helping me with my site copy for my career coaching business.
When I asked him how he got all his clients, he said “Facebook groups”. Interestingly, I registered in several groups.
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That’s when I realized how many people are asking for help with digital advertising. A light bulb went off in my head.
Digital advertising is exactly what I work for every day from 9-5. I can help these people!
After providing value to people by answering their questions and engaging them in conversations, I soon landed my first client. And that’s when I found out how much online coaching is possible.
From 0 to 6 numbers a year. Here’s how I built my business.
One Infinite Life
How I Made Big 6 Figures as an Online Coach in My First Year in Business (And You Can Do the Same)
When I found my audience in Facebook groups, I started interacting with them every day. However, at that time I did not understand that I could get clients from these groups.
Instead, I started helping people as much as I could. My only focus is to provide value. Every day I come in and see what questions people are asking and give helpful advice when I can.
There are many groups on Facebook where your target audience hangs out. Here are some fitness groups.
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Of course, your audience may not be in Facebook groups. In this case, it is on another platform. My clients find clients on social media platforms like Reddit, LinkedIn, Instagram and Pinterest.
Some platforms are better for specific niches. For example, LinkedIn is a good bet for career coaches, and Instagram can be a great tool for health coaches. By figuring out where your target audience is, you can start building relationships with them.
By the time I got my first client, I was helping a lot of people in Facebook groups. not me
To convert the client. But he found me because of the amount I gave. He saw how much I could help him and decided to work with me.
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We started talking when I saw his question in a Facebook group. It was a question about Facebook ads that I knew I could help him with.
After I told him,
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