How To Start A Jewelry Business – Starting a handmade jewelry business is a great way to make money. And it’s a business that can easily grow into a full-time business.
I have come across many handmade businesses and love to challenge my ideas and theories to see how other handmade businesses besides mine have succeeded.
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It’s funny because there are really some basic business practices that need to be in place to be successful. But business owners, myself included, tend to wonder
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Of course, many small details add up to big success, but overall success is based on the fundamentals of the business, which I am constantly learning (how to sell crafts to friends and family).
I won’t cover all of the core business areas in this article, but I want to point out how this handmade business crushes them.
As explained in The Success Planner and other articles such as the “How to Attract More Clients” series, there are three main steps to running any business.
All of these should be part of a repeatable system for finding success (I explain this system in detail in the Success Planner).
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So let’s take a closer look at some of the best business practices and how they apply to a successful handmade jewelry business.
We cannot expect sales to be consistent each year; They have probably increased as the business has become more popular. However, based on these numbers, they roughly make:
They do many things right and in line with the advice I offer through my articles and eBooks.
I would like to emphasize the purpose of this article. It aims to celebrate best business practices and explain how to implement them in every business.
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Price or “how much of their product is handmade” has nothing to do with the principles I’m discussing. One can value their products for money or sell only mass production without touching their individual ingredient; That doesn’t mean they will succeed.
The focus of this article is that growing a successful business requires a lot of work both before and after the product is created.
Whether you make every aspect of your products or buy pre-made materials and assemble them, you can apply the lessons in this article. Each company has different “handmade” levels.
There are companies that sell signs, but they do not hand cut the vinyl letters or make the wood/surfaces that the letters are applied to.
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Others mix purchased different essential oils into ready-made bottles and apply machine-printed labels.
One business is not better or more valid than another because of how much of the final product they actually make with their own two hands. Human creativity comes in many forms, from designing or creating to branding or connecting with people and selling. Please look for positives and lessons in this article; And no reason to discredit the work done by others in the world.
The creation stage is about everything that goes into the creation of products for sale; Design product line, production, packaging, etc.
Their Etsy shop has a lot of listings (currently over 200) but the product types are limited. Most of their items fall under the following categories:
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Each piece has a modern minimalist style and can be personalized to create their own signature style; A must for any handmade business.
It can be helpful to launch lines based on gift-giving holidays (like Christmas, Valentine’s Day, Mother’s Day, etc.) or display holiday-appropriate products at the top of your store, in your own section, or otherwise. On social media.
For example, you could create a “Mother’s Day” jewelry line to offer gift ideas before Mother’s Day. Or existing products can simply be renamed to match the occasion (eg “Mother’s Day Charm Necklace”).
This can also affect other areas of the business, such as marketing (share several Mother’s Day gift ideas on social media in the weeks leading up to Mother’s Day) and sales (for example, create a “Mother’s Day Gifts” section of your store or multiple sections. “Mother’s Day Gifts $20 and Under”, “Mother’s Day Gifts $50 and below and display products suitable for Mother’s Day gifts at the top of the store).
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If you have an Etsy shop or website, you know that traffic and sales don’t just happen after you post products for sale. CaitlynMinimalist does not list products on Etsy and expects Etsy to bring them customers; They contribute to attracting their traffic.
Marketing channels would be social media platforms, email, search engines, etc., while marketing methods would be sharing videos on Facebook, sending weekly newsletters via email, paid ads on search engines, etc.
They currently have 21,000 followers on their Instagram account and are doing a great job with their brand.
1. They benefit from more detailed descriptions of how their product can be bought/gifted/worn and try to evoke emotion in their headlines (explained here: 5 Steps to Viral Social Media Posts for Your Handmade Business).
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This necklace is perfect to personalize with each of your siblings’ names and give your mom for Mother’s Day to prove it. There are no favorites.
A dog is man’s best friend. Keep the memory of your favorite dog close to your heart wherever you go. It’s the perfect way to change your mood and put a smile on your face. Every time you adjust the necklace or tuck it under the collar, you will feel the paw print and be reminded of your beloved friend.
Or it could indicate that it is the perfect gift to express your sympathy when someone you love has lost a dear friend.
2. Their Instagram posts that share customers’ personalized jewelry using their handwriting, children’s art, custom written messages, etc. rings, necklaces, or bracelets keep getting more likes and comments. Posting these types of products can help them grow their niche, give their followers more of what they like, and expand their reach.
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3. They do a great job of sharing promotional and non-promotional content (not sure about the difference and why it’s important to post a mix on social media? Read this post). By associating them with your product, they get more engagement on non-promotional posts.
They currently share inspirational quotes and home decor shots for non-promotional content that fits their brand aesthetic but not their brand purpose (accessibility and gifting with minimal personalized jewelry).
Based on the search results, it looks like they market to influencers through product giveaways (eg gifting a blogger a product in exchange for a feature).
Their products make great gifts, can help reach wedding bloggers or magazines, or try making great gifts for “_____________ (Dad, Mom, Christmas, etc)” created by influential bloggers.
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Some of their products appear as sponsored posts on Google when you search for keywords related to their products (eg.
, etc.). Etsy invests in Google Shopping ads on behalf of its sellers and allows sellers to promote their listings through Google Shopping ads, so it’s unclear whether Etsy or CaitlynMinimalist paid for the ads.
They attract buyers organically (not paid) because their listings appear in the first places on both Google and Etsy when you search for terms like:
The result of their smart work is that their product listings use keywords that people are searching for. They have also created store sections using these keywords. For example, they have a
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1. They can always consider displaying their “city rings”, “handwritten bracelets” and “name necklaces” at the top of their store as they are frequently searched for.
2. As more people search, they may consider creating a website in addition to their Etsy shop
. This can be useful for improving SEO (i.e. how often and where their brand appears in Google searches without using paid ads).
3. I don’t see the CaitlynMinimalist newsletter and it would be a great way to keep in touch with the 200,000+ subscribers we already have. The gift-giving holidays are a good time to send promotional emails, share personal gift ideas, or inspire purchases (like sharing your favorite way to personalize a gift or your favorite offer or text request).
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It only takes 10 minutes to start a newsletter, it’s free (follow the steps here) and here are 5 great ideas to send your customers to sell today.
The sales phase refers to where you sell your products (sales channels) and how you sell them (sales methods).
It looks like CaitlynMinimalist may have had a website at one time, but it now redirects to their Etsy shop. It also looks like they set up shop with Amazon. Based on rough calculations for each platform, Etsy seems to be the better sales channel.
As far as I can tell, they only sell direct to consumer online. this
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