Small Business Ideas Clothing – Emily Johnson, owner of boutique clothing store For The Love, adjusts a dress on a rack in the Arts District, LV, Las Vegas, Monday, Nov. 22, 2021. Rachel Aston Las Vegas Review-Journal/rookie__rae
Nate Johnson and his wife Emily Johnson, owners of clothing store For The Love, LV, at their store in the Arts District of Las Vegas, Monday, Nov. 22, 2021. Rachel Aston Las Vegas Review-Journal/Rookie__Rae
Small Business Ideas Clothing
The For The Love, LV Boutique clothing store in the Arts District of Las Vegas, Monday, November 22, 2021. Rachel Aston Las Vegas Review-Journal/Rookie__Rae
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Nate Johnson, owner of the boutique clothing store For the Love, LV, hangs a jacket at the store in the Las Vegas Arts District, Monday, Nov. 22, 2021. Rachel Aston Las Vegas Review-Journal/rookie__rae
Emily Johnson, left, owner of For The Love, LV, a boutique clothing store, speaks with customer Raisa Soriano, right, at the Las Vegas Arts District store on Monday, Nov. 22, 2021, in Los Angeles. Rachel Aston Las Vegas Review-Journal/Rookies
Emily Johnson said she doesn’t know what to expect for Small Business Saturday, but with a 2-month-old clothing boutique in downtown Las Vegas, she’s heard it called “Santa Saturday.”
“Being our first small business Saturday, we talked to other business owners in the area,” said Johnson, owner of For the Love, Lv. “Everyone says it’s a wonderful day.”
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Spirits are running high among local businesses this holiday shopping season as many look to recover from a tumultuous year marked by temporary forced closings, capacity constraints and even seeing friends and fellow entrepreneurs close their businesses.
Jamie Schwartz, director of industry and business engagement for UNLV’s Office of Economic Development, said he expects a big turnout for small businesses on Saturday, noting that the pandemic has changed how many consumers view small businesses.
“We saw local businesses that had to close, were unable to trade, and people saw their kids out of school because of the work and suffering of their neighbors and parents,” he said. “It reminds them, ‘Hey, you don’t always have to go to Target or Costco.’ In fact, you can shop with your neighbor.”
Earlier this week, the City of Las Vegas announced it would offer free metered street parking in downtown Las Vegas on Saturdays to encourage residents to shop on Small Business Saturdays.
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Johnson, who started her business with her husband, Knott, said the community support is different from years past, adding that she owned a gym in Summerlin more than 10 years ago.
“About 11 years ago there was no drive for small businesses like this,” he said. “Vegas has created a sense of community (with) Vegas Strong, the hockey team and now we have the Raiders. It’s fun to watch and it’s a very positive thing.”
Johnson said she still offers Black Friday deals to customers at her boutique, which sells men’s and women’s clothing and accessories, but also special offers for Saturday, such as a tote bag with purchase, up to 40 percent off. Concessions and salsa samples from a local food vendor.
Lauren Tieru, founder of retail and event space Paige &Rye, is planning her own events, bringing together local artists and businesses at her shop near South Hualapai Way and West Desert Inn Road.
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“We’ve had the opportunity to work with a lot of great vendors this time…and one company wants to come all the way from Utah,” Tieru said. “There will be things like homemade bath salts for clothes. We have a lot of jewelry, home decor and we have a mobile bar on the way.”
Tyru, who started her business in October 2020 after a career planning corporate event, said she was able to attract about 50 clients during her Small Business Saturday event last year. He hopes to double that number this year.
Tieru was able to combat the pandemic by creating small rentable event spaces inside its retail stores that are often reserved for bridal and baby showers, as well as other intimate gatherings and pop-up events. Now he’s looking to expand the store to be able to hold events for 50 people, double what it can currently hold.
“It’s actually been pretty crazy. We’ve been grateful,” he said, adding that his retail business has also grown. “And during the pandemic, a lot of people became local makers who needed a place to bring their products, so it’s nice to show (their) stuff here. .”
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Meanwhile, other events such as Shop Small in Las Vegas, formerly Shop Small Henderson, are also planned. The free event, which will be held in the main Boulder Station parking lot from 10 a.m. to 5 p.m. m to 3 p.m., will include free face painting and activities for children and appearances by Santa Claus and Mrs. Claus.
Despite the headwinds many local businesses face from supply chain disruptions and rising business costs, Southern Nevada is still experiencing an explosion of new businesses.
The number of Clark County business applications in 2020 increased 27.2 percent to 42,474 over applications filed in 2019, according to the U.S. Census Bureau. This is the highest number of applications since 2005.
UNLV’s Schwartz said more than 45 percent of Southern Nevada’s employed population works for a small business.
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“For the most part, local businesses put that money into the local economy, so the impact for us is much bigger than buying something through a national chain store where only a fraction is local,” he said.
Lizzie Newsome, founder of Kappa Toys, said she’s been a part of Small Business Saturday almost since its inception. American Express launched the event in 2010 in response to the Great Recession, and it quickly gained popularity across the country.
“Until recently, most of the conversation surrounding Black Friday and holiday shopping was massive retail sales and waiting for 3 a.m. For a cheap TV,” Newome said. “But it’s not retail that creates a sense of community.”
Newsom is preparing not only for Small Business Saturday, but also for the rest of the holiday shopping season. His toy store is located inside the fashion show, and he has a second outpost, which opened in May in Area 15, which he says is the world’s first glow-in-the-dark toy store.
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“We’ve been busy since this summer, but now people are coming in and saying, ‘Oh, you’ve got what I need. I’m just going to go shopping for all my toys,” she said. “Customers are excited to find the product they’re looking for in our stores when they can’t even find it at mass retailers.”
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