Top 10 Small Business Owners – Gone are the days when small business owners could handle tasks with a phone and basic computer skills. You need a growing variety of technical skills to help you successfully start and manage a growing business, sell online, market, communicate, analyze and share, plan and organize.
The following 10 technical skills are easy to learn, but necessary to manage the day-to-day operations of running a small business. By knowing them, you’ll save yourself time, reduce your reliance on outside help, and create new opportunities that lead to more customers and sales.
Top 10 Small Business Owners
Excel is not a new technology. First launched in the early 1990s, this spreadsheet application remains a business tool for organizing and reviewing data. If you’re using it to create basic financial spreadsheets, you may want to spend some time learning about its other powerful functions. Excel can be used for everything from scheduling and tracking purchases to creating invoices, receipts, labels and time sheets.
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There was a time when you had to call a programmer every time you needed to make changes to your website, not before. Therefore, small business owners can install WordPress and change the design or content in minutes.
Although originally developed as a blog platform, WordPress is now used to create sites for businesses of all sizes. Easy to update and has great SEO features to help you increase your site traffic. There are also many templates that can be customized to create an amazing site for a low price.
No, you don’t need a computer to learn HTML, with a basic understanding, you can change text, links, images and the appearance of almost every part of your website. , or log. Even if you’re using a content management system like WordPress that has an HTML editor, knowing basic HTML code will help you quickly edit it in seconds and eliminate the need to hire someone to help you. An HTML cheat sheet of common tags and attributes is all you really need.
If you’ve invested time and money in website, content, and SEO, you’ll want to monitor the results of your efforts. While there are many analytics tools on the market, Google Analytics is one of the best tools for small business owners.
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With Google Analytics, you can check the number of site visitors you’re getting and dig deeper into who these people are, what they’re looking at on your site, and how long they’re visiting. Spend per page. You can also see how visitors got to your site and the social channels they sent you to. This is all valuable data to help you decide what’s working, what’s not, and what you need to do to increase your website traffic.
Fostering warm roles and relationships with customers requires constant communication. The best way to achieve this is to send them relevant content regularly. From newsletters and newsletters to coupons and special sales promotions, a brand-driven email campaign can engage your customers.
Email marketing can also be used to introduce your business to a new audience. Mailing lists can be bought or purchased from a number of sources, including trade groups, industry associations, and mailing list brokers.
Email marketing solutions like Constant Contact, MailChimp and others are cheap, simple and easy to use. They offer great analytics to help you determine the success of every email campaign you launch.
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Almost all business owners think they know how to communicate with social media, but most don’t use it effectively. Many times, businesses simply use Facebook and Twitter channels to promote products and services. Although social media can be used for promotional purposes, you cannot build and maintain an online community by posting information that you sell. At some point, your students will get bored and look elsewhere for things that are more interesting and relevant to them.
Small business owners have the opportunity to build quality relationships by engaging in meaningful conversations with students. Social media is all about sharing and talking. By thinking of social media as more than free advertising, you’ll create loyal followers who will expose their own communities to your products and services.
Search engine optimization experts have a language, and if you don’t know one of them, you’re missing out on some great opportunities to grow your business online. Take some time to familiarize yourself with some common marketing techniques like backlinks, PageRank, anchor text, meta tags, search algorithms, SERP and keyword density. Better yet, take a quick session on SEO for Small Business Owners and Entrepreneurs. In just a few hours, you’ll gain some valuable skills that will greatly improve the success of your website.
If you take credit card payments from customers, there are many new mobile payment apps and easy-to-use solutions. From Google Wallet and PayPal to Square, GoPayment and Venmo, the process of paying, sending money and redeeming loyalty points is a breeze.
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Compare several payment processing options before you decide. All solutions offer unique benefits and features that may or may not be important to your business. If you need a loan to help you buy the equipment you need, many small business lenders offer easy loans to small business owners.
If you’re most small business owners, you have a lot going on all the time. Without a way to organize the various projects you’re working on, you may forget one or more of the many to-dos you’re trying to tackle.
Project management tools like Trello or Basecamp allow you to update information about yourself, colleagues, clients, and other stakeholders. An online project management tool lets you collaborate with others, track deadlines, and check off projects as they’re completed.
The Internet has completely changed telephone communications and leveled the playing field for small business owners. Even sole proprietors can have an enterprise-quality phone system with auto-attendant, multiple extensions, hold messages, prompts and more.
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Strategic business owners are taking advantage of cloud-based phone systems like RingCentral to sound professional, streamline communications, and save money. Yes, configuring a small business phone system can seem daunting at first, but the benefits are huge once you get the hang of it.
With some new technical skills in your back pocket, your chances of business success will only increase. Don’t be afraid or intimidated by the unknown. Even the less tech-savvy can improve their skills using today’s tools and solutions. Being a business owner means constantly evolving, growing and learning. Those who work better achieve better results.
What technical skills have helped your business reach new heights of success? Let us know on social media! Many people dream of starting their own business based on their own ideas and dreams. They try to stay away from work rules, politics and all internal issues that can limit their growth.
It’s no wonder that single people want to have complete control over their time and goals. Starting your own business may seem overwhelming and difficult at first, but if you break down how to start a business step by step, you’ll want to take a leap of faith. Be confident and lead your entrepreneurial journey.
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And whether it’s an e-commerce store or a brick-and-mortar business, knowing what’s happening in the small business world can help you better manage your risks and opportunities.
Whether you own your own business or are planning to start a new one this year, these statistics will help you understand what’s new and what to expect. These statistics will help you understand what affects small businesses, how they operate, how they affect the economy, and more.
Recent statistics show that there are 32.5 million small businesses in the US, accounting for 99.9 percent of all American businesses (SBA, 2021).
The Small Business Administration (SBA) defines a small business as an enterprise with fewer than 500 employees. This means that many large startups in the US fit this definition of a small business.
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The definition of small business varies around the world. In comparison, in the European Union, firms with fewer than 50 employees are considered small businesses. In Australia, companies with fewer than 15 employees are considered small businesses.
Small business statistics show that most businesses in America have fewer than 500 employees. Breaking this down further, we see that there are approximately 38 million businesses with fewer than 100 employees and 23 million businesses with fewer than 20 employees.
Because many small businesses in the US,
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