Tips And Tricks Business Owners – Have you ever sat down to post some content on social media but felt overwhelmed? You couldn’t think of what to write.
That’s why I created 25+ Great Social Media Ideas for Small Business Owners. You can use them right away to increase your engagement and attract more followers.
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As a sole proprietorship, you will manage the social media accounts in addition to everything else. The good news is that there are many ways to create great content without spending a lot of time or money.
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The following list is full of different social media ideas. You don’t have to do them all; just choose the ones that work well with your business.
Many small business owners want to drive more traffic to their websites. So let’s see how you can do this.
First, consider writing a short paragraph that explains to your readers what they can expect to find on your website or why they should read your article.
Of course, you’ll want to include a link to your blog post or website. But social media platforms, like Facebook, don’t want you to send people away from their site. If you share the link, they will automatically show your post to fewer people. So what can you do about it? Here are a couple of tricks that work really well:
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For example, on Instagram Big Income Paradise, I put a clear call to action at the bottom of the caption:
If you want to gain more followers and convert them into loyal customers, you should first share some free tips and tricks to showcase your skills.
Because once they see that you’re an expert in your field, they’re more likely to trust you when it’s time to buy from you.
Daily threads are the easiest to create and are perfect for filling your calendar with content. You can do this on any platform, so choose the ones that work best for your small business.
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A giveaway or contest is an easy way to give back to your followers. It’s also great for getting more leads, increasing engagement and increasing your brand awareness.
There are several different types of giveaways and competitions, so choose the one that best suits your business. For example, you can ask people to comment on an Instagram post and tag a friend to participate.
You can work with an influencer to promote your giveaway or contest. Be sure to partner with someone relevant to your industry; otherwise, you are unlikely to reach the right target audience.
These types of posts are great for small businesses because they allow you to answer questions that people may have and also give you an opportunity to showcase your expertise.
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You can create a simple Facebook post or live video and tell your audience to ask you questions about your niche, products or anything else.
You can even make this more interactive by offering a coupon code to anyone who asks a question.
According to LeadTail, there are several benefits to sharing other people’s content on your own social media accounts:
When it comes to selling online, high-quality images and videos are essential and help potential customers make a buying decision.
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A picture is worth a thousand sales. Highlighting products on your graphics is a great way to show them off so potential customers can see exactly what they’re getting.
According to Neil Patel, even better if you create a video – it can increase your overall conversion rate by 64-85%!
So add photos and videos to really showcase your product and give potential buyers a detailed look at what you have to offer.
1. Find a topic that your audience can identify with. Keep it short – less than 5 minutes or just a few seconds if you are making TikTok or Reels.
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2. Set up your camera or phone to record different scenes (this will give you plenty of footage to choose from later). Provide good lighting and a simple background.
3. Once you have your footage, import it into Wondershare Filmora or another video editing tool of your choice. Import all the clips and join them.
You can create TikTok scrolls or videos in your apps, or do it in Canva and then upload to your desired platform.
There’s nothing wrong with inspiring your followers with a motivational quote, and it’s a great way to give your audience something to think about. It also helps demonstrate your personal perspective.
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Make sure to use a strong and relevant image that goes well with the text. And try not to use a quote that has already been shared hundreds of times; look for something new and original.
With customers more skeptical than ever of brands, they are more likely to trust friends, family and even strangers online. A single piece of user-generated content can significantly influence purchasing decisions.
User-generated content (or UGC for short) is a term for all types of content (images, video, text, audio, etc.) created by your customers or followers.
It’s no surprise that content is an important part of small business marketing. But did you know that you can get even more out of your old posts by reusing them?
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What is content reuse? It’s a process where you take your existing top performing posts and convert them into a different format. For example, you can take an old social media post and turn it into an engaging infographic.
Small business owners get very inventive with content creation and finding unique ways to gain more exposure. One way is to collaborate with like-minded brands.
This will help you reach a larger audience, build new relationships, establish your brand as an authority in your industry, and even generate leads.
Collaboration can take many forms. It can be a simple product exchange where you give them one of your products in exchange for one of theirs.
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Or you can do a collaboration where you both create content together and post it on both social channels.
There are many tools you can use to find popular topics. You just need to type a keyword into them and it will give you a list of content ideas.
You can also analyze your competitors’ social media accounts to see what’s working for them. To do this, just find the top influencers in your niche and notice their latest and most popular posts.
GIFs can be a great addition to your social media posts because they’re eye-catching, fun, and get the message across. They can also help drive more social participation and engagement, which is often a goal for small business owners.
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Another benefit is that they can help humanize your brand, allowing you to show some personality and humor (which people love).
The key is to use GIFs that are relevant to your brand and the message you’re trying to convey. You don’t have to do the legwork to make your own either – there are plenty of sites where you can find suitable ones (eg Giphy).
Your target audience is looking for content that helps them solve specific problems. Therefore, your content marketing strategy should include tutorials because they solve different pain points.
Creating this type of content will give consumers valuable insight before they buy from you. This will help build trust and loyalty with your audience and lead to more sales over time.
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According to Biteable, live videos have a higher engagement rate and reach, which is great for increasing your visibility.
They are becoming more and more popular because they offer a unique way to interact with the audience. It’s immediate, authentic and helps you build trust.
There are many different ways to use live video for your business, but here are some ideas:
Whether you’re a small business, a start-up or a big brand, your customers are the heart of your business. Therefore, a good testimonial can be a powerful content marketing tool that helps you connect with potential buyers and drive more sales.
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They not only show that your business has an existing customer base, but also show how satisfied those customers are with your products or services.
Teaser content is great for small businesses because it can help build excitement and interest in new products or services.
The idea behind teaser content is to excite the audience. A good example would be to post a picture of a new product you are about to launch with a caption that says “coming soon”.
The holidays are one of the best times to build relationships and engage with people. It’s a great opportunity to connect with your audience in a fun way, offer something of value and make your brand memorable.
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People in your audience are always looking for answers to their problems. Interviewing an expert helps you give them the information they need without having to do all the research yourself.
Many of your followers will be grateful, and this can help grow your audience and build authority in your niche. It can also position you as an expert and help you create new content that you can use on social media.