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Starting any kind of business is a challenge, but starting a business where your goal is to help others run their businesses more efficiently is doubly challenging.
Start Your Own It Consulting Business
A niche market is a good place to look when determining how to start a business, advise if your area is human resources (managing the company’s workforce, including sourcing, hiring, and compliance Ensuring (enhancing) performance can be done through workflow management) technology (providing and implementing new software solutions) or other consulting services that help other businesses improve and develop.
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In any of these types, clients want guidance but don’t want to bring in a full-time consultant. That’s where you come from. If you have the skills and knowledge to offer and you like the idea of being your own boss, then you can start your own consulting business.
As the process becomes more complex and our economy becomes more global, the need for good counsel has never been greater. According to IBISWorld, revenue in the consulting industry will exceed $261 billion by 2020.
Christy Hopkins, founder of 4 Point Consulting in Chicago, says: “It’s great to be able to tell people that you’re an independent consultant. “I do HR consulting for small businesses all over the country and I do a variety of The types of services provided vary by client. “The same thing can be done in different ways if the culture and needs are different.”
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As you become known specifically for the type of consulting you do, consider the following steps to establish yourself as a leading voice in the industry.
Consultants are often employed to solve problems that businesses cannot solve on their own. If not, why not pay someone who doesn’t know your company and tell them what to do? When starting a consulting business, it is important to have in-depth knowledge of a specific area so that you can provide value to your clients.
There are many types of consultants that you can consider for your business. For example, if you know a lot about computers, you can set up a computer shop or an IT consultant.
There are also many opportunities for PR managers, accountants, digital marketers and people with business strategy ideas.
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Assess your strengths to see where you can help. It’s also worth examining the weaknesses or missing skills you have so you can fill in those gaps. Also keep in mind that depending on your area of expertise, you may need a specific certificate or license before becoming a consultant. For example, if you are a fundraiser, it helps to get a certificate from the National Association of Fundraisers.
Once you’ve identified your niche market and thought about what kinds of questions, problems, and pain points businesses in your chosen field have. It is not enough to have strong skills and knowledge in your field. If there is no problem in the business that your consultant can solve, you will find yourself drowning.
The best way to find out what your market wants and needs is to ask. Start by searching online for blogs in your niche. what to write Where does it seem most confusing? Are there heated discussions in the forum or comment section on certain topics?
You can also find pain points in your market by clicking on your network. For example, if you want to start a digital marketing consultancy, who do you consider your own business owner working closely with a digital marketer or a digital marketer yourself? Chances are you know many people. Ask them about the challenges they face in meeting their short-term and long-term goals. Then find out how you and your business can help.
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As an independent consultant, it will be up to you to grow your client base and make sure your business is running at a steady pace. This is done with the best marketing – but as always the best marketing is organic marketing.
Hopkins started his business with a simple post on Upwork, a freelance website that was less popular a few years ago and had more lucrative contracts. Hopkins says her first clients are still with her and she has grown almost entirely without advertising.
“I’m very lucky that my business is organic. I don’t know if it’s common, but my personal experience is that I do the best I can. “I’m very honest, I have a code of ethics, I’m very I don’t charge much, I’m willing to work on a budget and that has led to a lot of organic referrals,” he said.
Business owners have two distinct advantages with organic marketing. The first is that business owners want to know each other and can make referrals for you. Likes go hand in hand, so if you do well with someone, you’ll probably do well with one of their friends.
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Another plus is the price with the organic market – nothing. “I’m biased about how well it works for business because it’s free,” Hopkins said with a laugh.
Hopkins has built his business with business technology tools that allow him to establish and maintain relationships with his clients, potential employees and assistants.
“I use three types of recruiting programs: Web-based programs that help you post jobs,” she says. There’s MightyRecruiter, a system that provides real-time information on Monster, LinkedIn and all the job sites you can think of that saves time and brings applicants together in one place. There is ZipRecruiter which is good for low level work. LinkedIn has a two-tier recruiting service for candidate referrals or referrals.
MightyRecruiter is $300 per month while ZipRecruiter is $1,000 per year. LinkedIn’s RecruiterLite is $150 and Company is $700. In total, Hopkins spends about $500 a month on these recruiting tools, giving him access to people looking for everything from culinary jobs to data scientists.
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Hopkins also introduced video conferencing programs costing about $200 a year for better customer engagement.
“They clicked and they felt like they knew me,” she said. “They knew I was 5’2. There is no office.
In addition to these special consulting tools, new consultants should also invest in things that almost all new small business owners do: Create a website ($2,000 for a great, searchable website and about $200 for hosting) Order a card. , set up an LLC (costs vary from state to state), open a business checking account and business credit card, and hire an accountant to review tax books and documents (about $700 per year for a small business).
Whether you need (or want) staff to help you depends on the amount of work you have to do. Working seven days a week and 12 hours a day is not sustainable, no matter how zen you are, and it’s only possible if you succeed in growing your company.
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Hopkins doesn’t see himself accepting more work than he can handle at this point. She hires on-demand assistants who live abroad and tackle the dirty work in part-time counseling.
“I can work with the client, get the specifics [job descriptions] together, and he’ll go through profiles, profiles, profiles, LinkedIn, which is an uphill battle, and I can source those hours, ” he said. “He also has his own business and we have B2B connections. Some months he writes for me for 50 hours and some months he doesn’t.”
She talks to her assistant via Skype because he is an American living in Budapest. Normally she wouldn’t hire someone outside of the US because “there’s so much talent,” but the two hit it off immediately via Skype. Otherwise, she might hire an intern or two from her old graduate school to help find the source.
It’s useless to have impressive skills, solid marketing plans and the most advanced tools if you can’t make and close sales. Convincing potential clients to choose your consulting business starts with your pitch.
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Your pitch should be a short and sweet description of your target audience’s problems, the solutions you offer, and how you stand out from the competition. Although you may be obsessed with the services you provide and the industry issues you see, this is important.
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