Small Business Strategy South Australia – Outback Sleepers Australia has been a leading manufacturer of concrete retaining wall sleepers for over 25 years. During this time they have become Australia’s leading name in concrete sleeper manufacturing and currently dominate the South Australian market. Production using their in-house concrete mixing equipment allows them to have complete control over the entire process, from raw materials to casting.
Initially, Brainier worked with Outback Sleepers to complete the website update – providing formatted images, written content, and SEO meta titles and meta descriptions. The result is a high-performance website that ranks well for relevant keywords and communicates the company’s history and products to new customers.
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We also worked with Outback Sleepers on a detailed marketing strategy document over 6 months. While the results of our marketing documents are highly confidential, we pride ourselves on taking a thorough yet traditional approach while focusing on strategy.
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Our marketing strategy begins with a detailed market research analysis – exploring customers, competitors and your company’s internal culture. Recommendations cover everything from brand management, product development, creative brief and communication recommendations. Often enough to guide a company’s marketing for several years.
We also want to help with stuck small business marketing projects. Be it a website, a brochure or anything else for that matter, we understand that these projects are often peripheral to the core activities of employees. Brainier can hit the ground running and help get them over the line. What is a strategic business plan? The Importance of Strategic Planning The Strategic Planning Process Six Examples of Strategic Planning The Elements of Implementing a Strategic Plan
Operating without a strategic plan is like sitting in the passenger seat of your own business. You speed it into overdrive and pass one milestone after another. In the end, however, you watch helplessly as it wanders aimlessly or, worse, crashes and burns. Strategic planning puts you behind the wheel. It acts as a road map that defines the direction the company should travel and helps managers prepare for potential obstacles. Without this foundation and foresight, companies and markets are more likely to get lost, stuck or broken.
What is a strategic business plan? Strategic planning is a systematic process for developing an organization’s direction. It also clarifies the goals and actions needed to achieve the future vision, and outlines the metrics to measure success. By helping you focus on your original purpose, your goals, your growth and your opportunities, strategic planning introduces you to the “big picture.” It is the basis for business owners to achieve their vision, which they communicate to stakeholders in strategic business planning and programming. It is common to confuse a strategic plan with a business plan, which is used to start a business, obtain financing or direct operations and which usually covers a year. On the other hand, a strategic plan is about high-level thinking and usually looks at 3 to 5 years. It can be created at any time and should be revisited periodically. Key points to review the plan include when a company begins a new venture (such as launching a new product), when the economy or competitive landscape changes, or when new regulations or trends affect the business environment.
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Taking the time to identify exactly where your business and leadership team are going (and how to get there) can help mitigate the risks associated with business growth. In fact, the strategic planning process can fuel long-term success by strengthening these five key areas:
By having a clear picture of your company’s future, as well as a road map to get there, your company can become more proactive. Instead of constantly reacting to forces beyond your control, you can strategically make moves designed to help you achieve your long-term goals.
Strategic planning can help you anticipate adverse scenarios before they occur and take precautions to avoid them. You can follow market trends and avoid common pain points in the industry.
Every company has a limited amount of human and financial resources. By defining precisely what activities are needed to achieve goals, strategic planning helps you evaluate costs and resources to allocate resources in the most efficient way.
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CEOs must be selective about which new opportunities to invest in and which to ignore. The strategic planning process clarifies when to use and when to pass.
The business landscape is changing rapidly. CEOs must contend with new government regulations, changing workforce demographics, technological advances like Facebook, and economic uncertainty. Strategic planning puts these challenges into perspective.
The process of assessing your company’s strengths, weaknesses and opportunities can help you rise above difficult situations. You want to be ready to respond to a competitor’s new product launch, a technology upgrade on your production floor, or a disgruntled customer base. This degree of foresight can lead to increased profits and market share.
Strategic planning is essential for communicating your vision to investors, managers, and employees. This ensures that all key stakeholders are on the same page instead of (perhaps inadvertently) fighting against each other.
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More than building consensus, the strategic planning process can improve performance. For example, it can generate ideas for restructuring to help employees reach their full potential. Sharing realistic goals and metrics to measure them motivates employees to continue their efforts.
Running a business is a turbulent endeavor; Many CEOs are familiar with the feast-famine, boom-bust cycle. And organizations that don’t have a strong foundation — such as providing a strategic plan — are often likely to struggle.
According to a Tab Pulse survey, business owners who say they have a high-quality strategic plan are more likely to see strong growth in profits and sales revenue over the next year than owners who don’t.
How do you build a strategic business plan? There are many different frameworks you can use, but generally the planning process addresses four considerations.
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Consider where your business is today. This includes reviewing and writing key business information (such as key customers, financial documents) or…
Consider where your business is today. This includes reviewing key business information (such as key financial documents), and writing or revising your vision, mission statement and core values. Do they still resonate with your vision?
Changes in circumstances, leadership or markets may require you to re-evaluate the core of your business from time to time. Take time for serious reflection to come up with something truly meaningful. You can also seek input from employees, an advisory board for business owners, or a business supervisor.
When writing these key business documents, ditch the jargon. What is the most idealistic version of your business? What are your most ambitious goals? What is the biggest vision of what your company can be?
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SWOT analysis is a tool for critically evaluating a company’s strengths, weaknesses, opportunities, and threats. It can provide insight…
SWOT analysis is a tool for critically evaluating a company’s strengths, weaknesses, opportunities, and threats. It can provide insight into where your business should focus its marketing efforts, give you a better understanding of your industry and customers, give you clues to your competitive advantages, and give you an overview of potential threats to your growth.
Even if you’ve done a SWOT analysis before, it’s useful to do another one as part of the strategic planning process.
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Focus on specific goals that will help you achieve your vision. This could include things like launching a new product, trying different…
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Focus on specific goals that will help you achieve your vision. This could include things like launching a new product, trying different marketing strategies, reallocating financial resources or improving employee culture. Also, determine the specific initiatives needed to accomplish key goals.
Setting goals is only effective if you actually meet them, so you also need to figure out how you measure success. Key performance indicators (KPIs) are specific metrics you want to track to determine progress toward goals. KPIs can include things like percentage of market share, customer acquisition cost, and average support ticket resolution time.
Goals are focused on the future, so now you need short-term action steps. Unlike goals, tasks should only take a few days or weeks to complete. break…
Goals are focused on the future, so now you need short-term action steps. Unlike goals, tasks should only take a few days or weeks to complete. Break tasks down into the smallest possible steps. Ask yourself, “What needs to happen before we can take this next step?”
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For example, the goal of “Upgrade aging equipment” can be broken down into individual tasks such as “Research vendors,” “Make appointments with representatives at the next fair,” and “Purchase equipment.”
Finally, set a schedule for reviewing your strategic plan (at least once a quarter). Regular tracking and analysis of your plan ensures you stay on track and make progress toward your goals. Ask tough questions in these assessments to avoid continuing with the old plan.
SWOT is perhaps the most common tool used in the strategic planning process, but it is not right for everyone. Some critics believe that it is too limited in scope and does not encourage in-depth analysis. Therefore, business advisors have created many options, each with its own structure.
A SOAR analysis is one
