Small Business Strategy Qld – A plan documents your goals and the strategies and structures you put in place to achieve them.
Your plan should explain how you will manage all of your significant aspects, from products and services to operations planning and finances.
Small Business Strategy Qld
A plan is a “living” document, so it should be constantly evolving and changing; think of it as your operational guide through the start-up, operations and subsequent phases.
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Download our free plan template and use the guides below to design your own.
Here’s how to get started and work easily with a one-page plan.
Each plan will be different, but they will generally have similar elements. The different sections of our planning template are listed below – use them as a guide as you work or as a reference to create your own template.
This section explains the concept. It should be convincing and accurate – the content will be covered in more detail in later chapters.
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Although this is the first part of the plan, it is often helpful to write it last after completing the other parts.
In this section, you should highlight your products and services and describe what makes them unique, such as:
Based on your current situation, complete your marketing objectives and analysis of your target market and your competition.
Your plan will include a marketing strategy and action plan. You’ll learn how to set KPIs and report on your marketing effectiveness.
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In this section explain your sales forecast and goals, and how you will handle customer registrations and payments. You need to know which sales tactics are right for you and the best channels to market your product or service.
You should also know your current sales, volume and market share, as well as your expectations for the next 2 years.
Learn more about cash flow, invoicing and payments, and how customer information is collected and stored to help you manage your customers.
No matter what industry you are in, you need to be ready to exploit some of your online products.
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If you have a lease or are considering leasing the premises, add the terms of the lease and the actions you need to take to your plan.
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A risk matrix tool or risk management plan can be developed to help analyze the risk. Read more about identifying and managing risks.
This section will cover everything you know about how you do your job, such as your standard operating procedures and how to ensure the quality of your products and services.
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This section helps you understand your current workforce structure and help you plan for your future workforce as you grow and perhaps pass it on to your successors.
Your plan will outline your organizational structure (proposed or actual) – usually presented as a diagram of the hierarchy, the different roles within it and how they relate to each other.
You should also consider succession planning, even if you haven’t thought about how to sell or pass it on.
Your plan should include your financial details; you can also complete another financial template.
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The final section of the plan should be a series of actions to be taken before the next plan is reviewed and your progress checked. Depending on the goals outlined in your plan, this should be no longer than 6-12 months.
Set regular review dates for actions and plans. Assess which actions have been completed, remain outstanding, and need to be updated to keep your plan relevant.
This can add more detail to your plan and will be referenced in your executive summary. Learn how to create a vision.
Values are the principles, beliefs, and standards that guide your behavior. Including this in your plan will better reflect your goals.
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It can only cover high-level information about your value proposition (ie why customers should buy your products and services) and model.
You can search online for tools that can help you develop this plan, such as the Value Proposition Canvas or the Model Canvas.
Once you are comfortable with this short plan, you can use it as the basis for a full plan.
Communicating your plan to your employees and stakeholders is critical to implementing it and achieving your goals, even starting with a small team.
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You will need to review your plan regularly to make sure it matches yours.
These planning resources and tools will help you develop and update your plan to ensure you are on track to achieve its goals.
You can also search for licences, permits and codes of conduct using the Australian Licensing and Information Service (ABLIS). With the right skills, any person or business can turn ambitious goals into measurable reality. As a leading provider of practical training solutions, TAFE Queensland is committed to supporting skills development for business growth.
From start-ups to multinationals, from apprentices to freelancers, we offer the training, advice and collaboration needed to promote growth and project strength. Our courses and in-context training solutions span all industries, skill sets, roles and areas of expertise. All training packages are informed by experts and designed to give you a return on your investment, whether in time, money or manpower.
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Our Small Business Mentoring Program provides short, sharp and focused time and support. You can access the program as often or as little as you like. Our tutors will work according to your schedule.
As a business coach, your mentor will take the time to carefully examine you and what you need to grow your business through a business health check. Then, under the guidance of your mentor, you will have the opportunity to bring your big small business idea to life.
Regardless of your industry, business model, location or goals, Small Business Mentors take the time to provide tailored advice. Our tutors are always ready to handle all your questions. They can advise on a range of topics including cash flow, business and financial planning, innovation to maintain competitiveness, marketing strategy, employee retention, customer service, skills recognition and training, quality control and growth and export development.
Like your business, we want to make sure you get the best return on investment, and we offer every business owner or employee the chance to earn a nationally recognized certification after completing a combined workshop and mentorship program.
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The program provides business owners with the tools they need to survive and thrive in an ever-changing and competitive marketplace.
In this “Getting Started Workshop” you’ll get tips and tricks to improve your growth and profitability. All small business owners and managers are welcome.
Building a better business workshop and mentoring, our team of expert business mentors will guide you through critical periods of business development and equip you with the knowledge, skills and confidence you need to bring your ideas to life and enter the next phase of your business. .
Small Business Solutions workshops and mentorship programs cover all aspects of business, including legal, insurance, marketing, mission statement and goal setting. Queensland small businesses are being encouraged to share their challenges, priorities and goals to inform the State Government’s new small business strategy.
Small Business Marketing Commentary & Advice
Minister Di Farmer said the small business survey, which began on Monday, gives small business owners and operators the opportunity to share their views on what they need to keep their businesses moving forward.
“Supporting small businesses is critical to the state’s economic growth, so the Queensland Government wants to ensure that small businesses are given the right conditions, programs and support to achieve their goals,” Ms Farmer said.
“Strengthening small businesses is a key pillar of the Government’s economic plan and every action in our big plan Small Business Strategy 2021-2023 – our current Small Business Strategy – is based on the feedback we’ve received from Queensland small businesses.
Ms Farmer said the government’s new small business strategy would set the course for the future for more than 459,000 small businesses in Queensland, giving them the opportunity to grow and thrive.
Small Business Snapshot
“We know businesses have faced a lot of challenges in recent years and if we want to support small businesses and make it easier to do business in Queensland, we need to hear directly from the industry,” Ms Farmer said.
“I encourage them to speak up so we can continue to work together to provide the support and solutions needed to do business in Queensland.”
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