Facebook For Business Beginners Guide – Facebook advertising is the foundation of many social media strategies. With more than 1.5 billion active users, Facebook offers advertisers an opportunity like never before. It’s not just the reach that makes Facebook ads so powerful, but the ability to reach the people you want. Your target market. For less money than you might think, you can start running paid Facebook ads.
In this article we will discuss the basics of Facebook advertising, a step-by-step guide to setting up Facebook ads and distribution and tips to improve the effectiveness of Facebook ads.
Facebook For Business Beginners Guide
Facebook advertising gives businesses of all sizes access to the world’s largest and most sophisticated advertising platform. It’s available to anyone with a business page and a minimum of $5 to post an ad on Facebook. If this sounds like you, read on.
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To advertise on Facebook you must first create a Facebook business page. If you have a personal Facebook account, you can log in and create a page there. It is important to choose the type of business website that best represents your business. Each page is designed for a slightly different need, so choose wisely. You should also know that the best time to post on facebook is between 8:00 and 12:00 to be more engaged.
Whatever the reason, it’s important to resolve some issues before moving forward. If the why is not firmly understood, it will be difficult to determine the how (as you will see in step 3). Make sure you understand the facebook algorithm before you start!
Now is the time to start setting up your Facebook ads. Make sure you know exactly what goal you hope to achieve with Facebook ads before you start this step. If you know, now is the time to decide on the objective (see below) that will allow you to achieve this goal. Also, be sure to read our post on how to properly edit Facebook posts!
If your goal is to send traffic to your latest blog post, you may want to select the Referral option for your website. Do you have a post that works well on your wall? Use the Boost Your Post option to keep the momentum going. Below, try these different options to find out which one will help you achieve your goals most effectively.
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This step is important and should not be rushed. With a reach of over 1.5 billion people worldwide, you’ll need to narrow down your target audience to get the best results. We highly recommend that you narrow your audience as much as possible.
You will have several different ways to narrow down your Facebook target, including their location, language, interests, personality, job title, etc. As you start adding different targeting criteria, take a look at the Audience Definition area, which is a very useful Facebook tool. indicating how broad or specific your audience is.
If you’re still not sure who exactly your target audience is, consider using the Facebook Insight Tool. This handy tool will let you know exactly who to target (see below):
To learn more from their audience. Chances are their audience is very similar to yours, so this can significantly reduce the time and money you would have to spend identifying it yourself. Also consider audience analysis of popular websites and/or individuals in your niche.
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You also have the option to create a custom audience. This allows you to target or exclude specific people from your ads. For example, if you have a list of blog subscribers, you can choose to enter a custom audience. You can target these people with ads. On the other hand, if you have a list of paying customers, you will need to remove them from future ad posts.
Tip: Be aware of the Facebook ads you see when browsing your personal Facebook account. In particular, analyze the type of advertising used by your competitors. A feature that many people don’t know about is the ability to see why you’re seeing Facebook ads. Click on the top right corner of the Facebook ad and click Why do I see this?
The fifth step is about money. At this point you have chosen your advertising goal and narrowed down your target audience. Now is the time to tell Facebook how much money you are willing to spend and how soon.
Fear not, it’s easier than it looks. The first thing you want to decide is whether you want to set your budget daily or for your entire life. There is no right or wrong choice when it comes to these two options, so try both.
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Daily Spend: This tells Facebook how much you’re willing to spend each day. The daily minimum cost is that you can end up spending more than you intended if you are not careful.
Lifetime Cost: This tells Facebook how much you’re willing to spend over the lifetime of the ad. This type of advertising is suitable for long campaigns, because it ensures that you do not spend too much, while allowing you to easily allocate what you want to spend.
We usually use the daily budget for small ads like new posts or sales. If we are creating a long-term campaign, which will last for several weeks or months, then we will choose a lifetime budget. This gives our advertising more flexibility, ensuring that we don’t accidentally spend too much money.
Start Small: No matter how many blogs you read about Facebook advertising strategies, it will still take some trial and error to get your ads right for the specific audience you hope to attract and ultimately convert. . Start with small budgets and make sure you know what you are doing before you decide to invest big money.
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Clicks vs Impressions: Facebook lets you decide how you are charged for Facebook advertising. It is important to try these two options during the “small start” phase. We usually bid on cost-per-click (CPC), but a pop-up campaign might be a better option.
Tip: You’ll want to vary your ad images to avoid ad fatigue. This is when a person sees ads too often and starts to ignore them completely. A general rule of thumb is to change your ad images and/or text every week.
You might think that advertising everywhere is the best idea. After that, happiness is more accurate? It’s a mistake While selecting all placement options works well in some situations, you’ll usually want to focus on a few options.
The costs associated with each placement are slightly different, desktop placement is more expensive than mobile, so make sure you choose the right placement for your business.
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Tip: Use a tool like Google Analytics to analyze your website traffic. See where your traffic is coming from Pay attention to whether it’s desktop or mobile traffic. Place your ads accordingly.
Please do not skip this step. There is nothing worse than an ad with scripts or not optimized for any placement options.
We highly recommend that you have someone else quickly look over your ad to make sure there are no mistakes. Thousands, if not millions, of people will see this ad, so make sure you take a few minutes to make sure it’s the way you want it.
You did it! You have successfully created a Facebook ad However, now is not the time to give up. This is just the beginning. As you can see above, Facebook offers two options: Create Similar Ads or Continue.
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If you don’t want to create additional ads within this ad, you can click Continue However, if you want to create another ad that will target the same audience, you can do it quickly by clicking Create Similar Ad.
We highly recommend A/B testing your Facebook ad images and text, so this gives you an easy way to do so. Look at the different words and pictures to see what works. The best part? Facebook will automatically adjust your budget to ensure the best performing ad continues.
Creating your Facebook ad is part of the battle. Since it has been launched, there is still a lot of work to be done. In the coming days, weeks and even months, you should check back to see how your ads are doing. Facebook offers free analytics, so this step won’t cost you money.
To see the progress of your ads you will need to visit the Ads Manager. As an Ads Manager you will have access to a number of different metrics to evaluate the effectiveness of your ads. It’s up to you to decide which metrics are important to measure success, but here are a few to consider:
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Facebook advertising has paralleled the commercial space
