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Recently, we’ve been talking to a number of young analysts looking to take their first roles in business intelligence or analytics. Next week, we’ll delve into this challenge and put together a detailed, actionable guide that explains everything someone in this position needs to get her first job in Analytics.
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This week, we’ll stay narrower and focus on a specific part of the broader challenge…Better Data Writing Her Analyst Resume.
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Resume writing is an area where people need a lot of help. This is a common question asked by students, and I also see aspiring analysts sharing resumes with lots of room for improvement.
Today we will try to change this. Let’s talk a little bit about what employers look for in a resume and how they “handle” the information. We’ll also cover the principles you should follow to represent yourself at your best, even if you haven’t been a business intelligence expert for 10 years.
Before we get too theoretical, let’s make the conversation a little more specific by looking at examples of bad and good resumes.
I’m a big fan of real-world stories and teaching examples…but in this case, it wasn’t right to borrow the poor young analyst’s resume and tear it up in front of the entire internet. I know some students who are good at sports and would say yes, but I still felt wrong.
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Then I realized that there are young analysts who don’t care at all if I embarrass them…myself! I’ve been digging through my email, drives, and Dropbox and found a lot of real resumes I’ve written over the years. Today I’m going to tell you about the oldest resume I’ve found. This is when I have about 1.5 years of experience in analytics.
These are the things I get most excited about when hiring a marketing analyst…
Pay attention to where the point of sale is located on the site. The current role is at the top. Education is just below that. Peer Tutor’s role is about 75% lower, with Omniture and Excel at the bottom and less prominent. Later on, I’ll explain why we put bestsellers at the top of the page. There was room for improvement here.
Unfortunately, when you look at these three things together, why is this young analyst quitting after only 1.5 years?
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He really wanted to be an investor, but he had to settle for a marketing job, is that why he’s unhappy? Is he difficult to work with? Is he generally unhappy?
Short tenure itself is always a red flag for employers. It makes them ask questions. They worry that you’ll be difficult to work with, or that you’ll quickly get bored and leave if you devote time to training. When you start looking like a job, you have to explain it to your employer.
All in all, as a hiring manager, I see this as a pretty weak resume for the role, the marketing in question percentage of all content directly related to her analyst role is lower than we’d like. increase. I’m concerned about his short tenure and especially that he’s frustrated or difficult to work with and has been kicked out.I’m just not thrilled. yeah. You’re probably looking at multiple resumes at the same time that look more promising.
You will notice that this resume is mine too. I thought it was written late in my career? Or did you realize that this is a better resume for the same analyst from 2008 where he has a year and a half experience?
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The first thing readers will see in this enhanced resume is a section titled Analytical Skills. Each of the 6 letters listed is clear and descriptive, starting with a list of relevant technical skills that recruiters will be happy to see. In general, leading by selling point is a great move. More on that later.
Then you’ll find that the experience section is more descriptive of what the real role entails compared to previous resumes. another win.
The next three parts of her are the same story. Whether it’s a Student Managed Fund role, an internship, or a Peer Tutor role, each experience is described in such a way that it relates in some way to the skills her marketing analyst needs. Generally speaking, writing a resume for the specific job you are applying for is a great idea.
Education section is condensed. In the previous example, this was a total of 12 lines with the Honors section. It’s now only 7 lines long and not a filler trying to stretch your fragile resume.
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You can’t do anything there. it is what it is. However, other unexplained or irrelevant items (studying abroad) were removed to focus more on selling points.
Overall, the latter is a much better resume. This candidate is much more likely to be noticed and brought into an interview. Just think about it… same person, same skills, same experience… more likely to be hired. All this because I wrote my resume in a way that better conveyed the skills involved.
Now that you’ve seen these specific examples, let’s talk about some general principles to follow to market your resume…
A resume is just a tool to talk about your experience. There is no “right” way to do it. There are no rules about the order in which things appear. Think of your resume as a marketing document and should be written in a way that best showcases your abilities.
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Recruiters will read your resume for about 5 seconds and decide if it’s worth reading the entire page. I know it sounds harsh. Get over it, accept reality, and use your knowledge to your advantage.
Make sure bestsellers aren’t at the bottom of the page. If there’s a problem at the top, the amazing credentials at the bottom probably won’t be read, so they won’t be redeemed. Every time you apply for a position, think about all the relevant skills, rank them based on what you think employers will be most excited about, and organize your resume so the most valuable skills are at the top. increase. So they are definitely visible.
Sent with each job application. It’s a weak strategy. Especially if you’re applying for a Marketing Analyst role and a Financial Analyst role (or any other combination of similar but different jobs).If you’re applying for slightly different roles, adjust your resume. should give more emphasis to what is relevant to each occasion. Some are universal, but other aspects of your experience may be told differently based on your goals.
When talking about your experience, use more specific language and emphasize specific responsibilities and experiences related to your desired job.
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First, it makes it easier for analysts to understand exactly what they were doing. Always be descriptive and try to describe the most relevant aspects of your experience.
Be objective when reading resumes. Are there any that are not selling well? If so, is there a way to discuss which sells better to you or which is more relevant to the job you want? Some things shouldn’t be there. If you’re applying for a professional “office job,” employers don’t need to know that you were a nanny when she was 14. The number of properties on a page is limited. Be sure to pack the good stuff. As mentioned earlier, recruiters have limited attention spans. They stop reading when you talk about something that sounds wrong. Cut out the nonsense and focus on selling.
I sent my resume with a typo. don’t do that. Read it. Then ask someone else to proofread it. Then send it.
Put yourself in the position of a hiring manager. If this is difficult, ask a friend. Read your resume and ask if you have any concerns.
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Just because you have red flags on your resume doesn’t necessarily mean you won’t get an interview. Still, if there’s anything you can do to avoid looking like a red flag, do it. Always be honest with yourself about any red flags that may be out there. you have to