Small Business Ideas On Instagram – I know what you’re thinking. Why should I post my stories on Instagram? Brands big and small alike are harnessing the power of Instagram Stories to grow their following and connect with their audience.
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Small Business Ideas On Instagram
As an entrepreneur, you do what you can to reach potential leads and new customers. The truth is, using a video on Instagram Stories will get your business new leads and fame if done right.
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Another question you have is “What should I post?” This is where you’ll need to get your creative juices flowing and think outside the box to get more traction for your business.
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Remember that clients and customers are people, so they actually want to see you and what you do. Give your followers an inside look into your life and work process. Have you visited the park? Going to a networking event?
Go ahead and pick up this smartphone to get some behind-the-scenes footage of your life as an entrepreneur. Behind the scenes, Instagram Stories tell your audience who you are, what you do, and how you do it.
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Think about the people you hire and co-workers. If you don’t have a collaborator, that doesn’t mean you can’t connect with someone else in your industry to get Instagram stories.
When using Instagram Stories for your small business, you’ll need to stay creative to create engaging content. What better way to surprise your audience than with one of your friends.
You can also appear in other people’s stories. Just go there online and start networking.
Avoid plagiarizing someone else’s post without giving them credit. Proper content etiquette means asking questions before taking a screenshot and reposting. Instagram actually has an icon where you can send someone’s post to your stories without taking a screenshot.
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Again, be sure to ask for permission and credit the original poster for their content. Tagging someone else in your Instagram stories also increases your engagement, so it’s a win-win situation.
This is another great way to increase Instagram story engagement. Depending on your audience and target audience, you can ask industry related questions or simple questions like “Do you prefer tacos or pizza?”
The more interesting or fun the question is, the better. You can easily vote using the Add button in the Instagram Stories section. Try asking questions that are so simple that your followers will automatically want to interact with your business account.
Successful business owners aren’t shy about showing off their amazing work. Take a screenshot of your last win and post it to your stories. You can also live chat about customer reviews and how great your business was.
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If you’ve recently outsourced or found a new connection, go ahead and share that too. People actually want to see you win!
Funny posts and inspirational quotes work very well on business sites. Before finding an offer or meme to post, don’t forget your branding strategy.
You can also create your own graphics using an app like Canva. Add some emojis and gifs to those stories and you’re good to go.
Now that I’ve told you all about creative Instagram stories for business owners, there are other features you need to know. You can add hash tags, gifs, stickers, emoticons, tag others and even share your location on IG stories.
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You’ll want to use these features not only to increase Instagram Stories engagement, but also to influence audience response.
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There are many factors that have turned Instagram into a popular social medium for businesses with over 1 billion monthly users. Whatever the reason, now you can learn how to start an Instagram business and make it more successful.
I’ll explain how to use Instagram’s special business features and what strategies to adopt. In addition, I have prepared some profitable Instagram business ideas to help you define your niche and start monetizing your account.
Let me tell you how to set up an Instagram account, create a working content strategy, and build your brand image. In the next part, I will share with you some practical Instagram post ideas for business.
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Your business profile includes a profile picture, username and bio (describe your business in a few words, highlighting benefits and unique features).
Optionally, you can add your website or social media links (eg TikTok, YouTube) to your CV. Also pay special attention to the ‘Highlights’ section, where you can save all your recommended stories and divide them into categories.
Your profile picture should reflect your brand so that everyone remembers your logo. Additionally, your username should be easy to remember and easy to search for so that people can easily find you when they search for a specific keyword.
One of the features of Instagram is its image-based nature, which has attracted many users from various age groups. High resolution images, infographics, designs, etc. are the best sources for your Instagram posts. You can successfully engage your followers with these resources.
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So if you have products to sell, you can share quality photos of them and share them on your Instagram feed. If you have services offered, you can rely on design and infographics.
Compared to Twitter, Instagram allows more hashtags per post. While you can only add four or five hashtags to a Twitter post, you can add up to 30 hashtags to each Instagram post.
Adding hashtags to your posts or stories gives you more channels to get more engagement from the audience searching for those hashtags.
Choosing a hashtag is essential for the strategy to be effective. Hashtags that are heavily used are not effective for your post because they put you at risk of being buried under the weight of incoming posts every minute.
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On the other hand, choosing hashtags that are not that popular is still useless as you will not reach a large audience. Here is a special Instagram hashtag guide for you.
One of the best ways to increase account engagement and get to know your audience is to offer discounts and promotions.
People generally like getting free stuff and are very likely to participate in your promotion. Be sure to include a link to your promotion in your headline so your audience knows where to go.
Additionally, including a link in your headline will also increase traffic to your website’s landing page.
Instagram Bio Ideas: 25 Examples You’ll Definitely Want To Copy!
Going your own way and not tracking the results of your performance eliminated the role of your audience’s preferences in your performance, which slowly leads to failure.
You have an audience, not small or large, with a sense of content. If you don’t consider their preferences, they will stop following you because they won’t get what they want from your site.
Instagram’s built-in analytics will give you detailed information about your audience’s behavior. So you can track them like on your website. Such information will help you create a more comprehensive plan for your Instagram marketing strategy.
If you have a problem with performance monitoring or account management, you can use ready-made Instagram management services.
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In this section, we will present some interesting ideas on how to use Instagram for small businesses. You can check out these Instagram business categories and choose one based on your skills and abilities.
Instagram is a great platform to showcase your portfolio. In addition to your stylish personal website, you can give your audience and customers an easy way to view your work with Instagram.
If you manage a food account, one of the best Instagram post ideas for your business would be a new cake or pastry recipe. These are great ways to grab your audience’s attention and build a community of followers.
A few simple recipes
