Meta Business Suite Tips And Tricks – Meta Business Suite allows you to manage your Facebook and Instagram accounts within a single interface and gain insight into the activity of your FB/Instagram pages.
Meta Business Suite (formerly Facebook Business Suite) is a free platform for small businesses. You can manage your Facebook and Instagram accounts in one place here.
Meta Business Suite Tips And Tricks
Meta Business Suite is available for desktop and mobile. Download the app to use on your smartphone.
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If you are already using Meta Business Manager, log in to your desktop account and you will be automatically redirected to the Meta Business Suite page. Meta Business Suite is only available to people with a Facebook business page.
The Meta Business Suite home page provides information about updates, recent posts, promotions, and Facebook and Instagram accounts. Here you can see important notifications, messages, comments, and other activity that needs your attention.
You can access all tools at the bottom of the left menu. From here, you can go to your Page Settings to change important information, permissions and access settings for your business account.
Meta Business Suite allows you to create your own Facebook page. To do this, go to Page Setup.
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In Page Settings, you can create shortcuts, choose who can post to your Page timeline, edit Page data, manage Page roles, and more.
To manage your Instagram activity in the Meta Business Suite, you need to link your Instagram account. Once you’ve done this, you’ll be able to create and schedule posts, respond to comments and messages in Instagram Direct, create ads, and discover audience insights.
Go to your business account and click Settings in the left sidebar. Select your business property, go to the Instagram Accounts tab, and click Add Instagram Account.
Enter your Instagram login information. If you are already logged in, you may be prompted to link this account. Make sure the account you’re trying to link is the correct one, or click Switch account.
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Go to the Notifications section to see notifications for your Facebook Page and Instagram account. Here you can see who liked your posts, links, and more.
The Inbox section contains all comments and messages from your audience on Facebook, Instagram and Messenger. You can quickly respond here.
You can also use the handy feature “Auto Replies”. In this section you will find a list of listed interactions (hello, send acknowledgment, follow, etc.). To create an instant automatic response for these situations, write the text of the message that will check from the list and complete the automatic response.
You can customize your message by adding personalization elements such as the person’s first name, last name, or full name.
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In the Posts & Stories section, you can view recent posts and stories, create new ones, publish or schedule them.
To add a new post, click “Create Post” above. In the editing pane, choose a placement (Facebook News Feed or Instagram Feed). Insert text, add photos or videos, and select other options.
You can schedule your post for a time when your audience is most likely to engage by selecting the “optimal time” option.
Click Boost to promote your posts on Facebook and Instagram. Your post will appear as “sponsored” in your feed.
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Set up targeting so that the system can show your post to the right audience. To do this, click the “Edit” link.
In the Edit Audience window, specify the gender, age, and location of the target audience. Define granular targeting by adding your audience’s interests, demographics or behaviors. Save your settings.
Then specify a promotion period and budget. This tool displays your estimated daily availability. The more you’re willing to spend on advertising, the more reach you’ll get.
You can also place Auto ads on Meta Business Suite. This tool will help you create and publish ads that will save you time and effort. But remember that the system needs time to learn. The more data we collect, the more accurate our recommendations can be.
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You can see the total reach of your Facebook and Instagram pages and the reach of each post in the “Insights” section of Meta Business Suite.
The overview page also shows audience statistics. Here you can see the number of likes for your Facebook page over the past 28 days broken down by gender and age.
In the “Content” section, you can see rich statistics for each post (number of likes, comments and reposts).
Go to Audiences to view your Target Audiences report. Based on your report data, you can create a portrait of your audience on Facebook or Instagram. This tool provides demographic characteristics such as age, gender, top cities and top countries.
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You can find more useful tools in the All Tools section. Here you can manage payments, install business apps, manage your profile, and more.
Meta Business Suite is a relatively new solution for marketers. It replaces the Facebook Business Suite by simplifying Facebook/Instagram account management for small businesses. However, Meta is looking forward to extending the platform’s capabilities to businesses of all sizes. So, expect to see many updates soon.
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Facebook Business Suite is a comprehensive page management solution that provides Facebook marketers with one centralized location to streamline the process of managing their brand’s presence on the platform.
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However, the tool’s interface will take some getting used to. In this post, we’ll walk you through the Facebook Business Suite and show you how to get the most out of it.
Facebook Business Suite is a free Facebook Page management tool that allows admins (and some users in other roles) to manage Facebook Pages, Instagram accounts, and Messenger interactions from a single dashboard. Facebook Business Suite replaced the Facebook Page Manager application.
Business Suite is available through the desktop or mobile app (download here for iOS and here for Android).
Business Manager has been around for several years and is basically the predecessor of Business Suite. You can manage assets such as pages, ad accounts, product catalogs (only at basic level) and user roles.
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Marketers currently have a choice between the two tools, but it looks like Business Suite will eventually replace Facebook Business Manager. Business Suite lets you do everything you could previously do in Business Manager, including managing your business assets in Settings.
If you really hate the new Facebook Business Suite (technically the current Meta Business Suite), there are instructions on how to switch back to Business Manager.
That said, we don’t know how long Business Manager will be supported, and we recommend that you upgrade to the new Business Suite, as Business Suite offers much more powerful features.
Facebook Creator Studio and Facebook Business Suite are often confused because of their overlapping features, especially when it comes to content creation and scheduling.
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Facebook’s Creator Studio has a few more tricks up its sleeve. Includes additional post publishing options, monetization features, post-testing, and a suite of royalty-free sounds.
Overall, Facebook Business Suite seems to be better suited for brands with active advertising accounts, and Creator Studio is best for creators.
If you want more than just message writing and scheduling, Creator Studio is available with Business Suite.
Anyone managing a business on Facebook (including Pages or Instagram accounts) should at least strongly consider using Business Suite. If you have multiple accounts to manage, you must manage them.
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Facebook Business Suite is free to use, but offers several distinct benefits and features.