Facebook Page Tips And Tricks – With new trends, social networks, feature announcements, and changes to existing features popping up every day, there’s a lot for a social media marketer to keep up with every day. Think how different Facebook was a year ago! No time for business pages — and that’s just one of the big trends. We’ve also seen small but still significant changes to features such as Facebook’s advertising platform, how the social network calculates ‘engagement’ and many other metrics. And that’s just talking about Facebook. What about all the other social media sites you use to market your business? Do you have respect for all social media marketers in the world? Because it’s easy to get caught up in all these personal changes, sometimes it makes sense to take a step back and look at the big picture. How do all these little things affect how you manage your overall presence on a particular social network? How do you check your social media accounts to make sure you’ve covered all your bases? Fortunately, the folks at ShortStack have created a great checklist for the most popular social network around: Facebook. Check the ShortStack data to assess whether your Facebook page is optimized for maximum fan engagement. Is your page optimized to attract and attract new Facebook followers?
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Facebook Page Tips And Tricks
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A Facebook presence is important for businesses to differentiate themselves from their competitors. Whether it is an online business or a brick and mortar store business, Facebook marketing plays an important role in growing their audience and marketing their business.
Do you know? Facebook is the most used social media in the world. According to Statisa, Facebook had 2.74 billion monthly active users in 2020. Therefore, marketers cannot ignore Facebook in their marketing strategies.
The first step in your Facebook marketing strategy is to set up your Facebook business page, as your brand is the first thing your audience will see. So she must make the best first impression.
To effectively optimize your Facebook business page, you need to create a proper business page, not just a personal page. You can create your Facebook business page using your personal Facebook account.
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To create a business page, click the “create” button on the right side of the blue bar. Now a drop-down menu will appear, then select the ‘page’ option to create your Facebook business page.
Now you have to choose the category of the page between two categories which are “business or brand” or “community or public figure”. After choosing a category, you need to name your website and make sure that the name matches your real business name. Now you can select additional categories from a long list of options. Make sure the category you choose represents your business.
Choosing the right category is very important here, because if you divide your website into the wrong categories, it can be difficult for your target audience to find you.
Businesses generally use official logos to help increase brand recognition. In addition to your logo, you can use any image that accurately represents your business or brand.
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Make sure your profile picture isn’t cropped, and make sure it’s a high quality image of 180 x 180 pixels.
If you want to use pictures of company executives or initials in your profile picture, use some close-ups and professional shots.
The cover photo is the background image for your Facebook business page. Make sure the image looks great and represents your brand. Use your cover photo to grab your audience’s attention and use it as an opportunity to explain your brand to your audience.
Tools like Canva allow you to easily create your own cover image without any graphic design skills. They offer many templates for Facebook cover photos, which means you don’t have to worry about the exact size of the photo.
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After you create your business page, by default your Facebook page gets a randomly assigned number and URL like facebook.com/pages/yourbusiness/987456123.
But you know? You can customize your Facebook page URL to make your page easy to share and easy to find. To create a blank URL, visit this page and follow these instructions. You can use your name as an empty URL tag.
URL Vanity is good for SEO. If you use a blank URL, your page will be more searchable not only on Facebook, but also on Google search. In addition, it looks very professional.
Now you need to improve your about section because your about section is the first thing any new visitor will see when they land on your Facebook page. In that section, people can understand more about your business, find out who you are? So what do you do?
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Facebook allows you to add a simple call to action button that will appear in the upper right corner of your page and below your cover photo.
You can add those buttons to the relevant page, and when combined with a relevant CTA, you will help generate more leads and increase sales.
Facebook posts allow you to organize different types of content so that your audience can easily find the information they are looking for. You can use special tips for videos, photos, posts, events, calendars, prices/plans, Instagram/Pinterest feeds, and comments.
You can also use it as another way to add a CTA. For example, you can add newsletter subscription tabs or free trials.
Evaluate Your Facebook Page With This Simple Checklist [infographic]
Facebook marketing is one of the most widely used, yet powerful and effective digital marketing strategies that every business can use to achieve their business goals.
Before planning your campaign and creating relevant Ads, you need to segment your audience. Do you know? Segmenting your audience can increase post-engagement and increase click-through rates.
Audience data provides all important details about your potential customers such as age, gender, education level, occupation, location, relationship status, language, interest, hobbies, Facebook usage and page likes. As a result, you can determine what topics your audience likes and how to produce content.
Now is the time to share valuable, interesting, relevant, useful content with your audience. Start by posting on the best pages and follow the 70-20-10 rule for posting on Facebook pages.
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Don’t stick to one content format, test different content formats to find out which content format your audience likes best.
Share a Text Post – This is the most basic type of Facebook post. In these types of formats, you can ask questions to increase the engagement of your audience. According to Buffer, question posts get 100% more comments
Share photo captions – I find magic captions more interesting than other forms of content. Images in a post can greatly increase likes and comments. According to Hubspot, images get 53% more likes and 104% more comments than the average post.
Share quotes – posting inspirational quotes can get more likes and shares. Obviously, right? People always like this style of writing. You can also use tools like Canva to turn your quotes (yours or someone else’s) into attractive images.
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Share videos, especially live videos, sharing video content is another great way to increase engagement. Make sure your videos are interesting and short. Quoting your videos is very important here because 85% of Facebook videos are watched without sound.
Live videos are an effective way to increase engagement and generate leads. According to Livestream, 82% of brand viewers prefer live brand videos over social posts. When it comes to live videos, you have to remember one thing – keep your camera steady.
Share testimonials – testimonials, also known as audience content. Sharing reviews boosts your brand and also builds your credibility. You can ask users to share their experiences with your product or service. Once you receive a claim from your followers, you can share it with your community, which will help increase brand loyalty.
Use the power of emojis in your posts – did you know? Emojis in your posts can have a huge impact on your engagement rates. People feel that Emojis convey their emotions more accurately than words, and this can add emotion to your text. According to a recent study, emojis in your post can get 57% more, 33% more comments and 33% more shares.
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Facebook groups are a great opportunity to increase your reach and also help increase awareness of your brand.