Business Marketing Tips And Tricks

Business Marketing Tips And Tricks – Capturing the attention of holiday shoppers is challenging for small businesses that lack the online exposure of better-known brands. Consumers want to serve small businesses, but they need to know that you exist and that your services will meet their shopping needs.

You can personalize your holiday marketing strategy to suit your target audience while providing just the right amount of value and information. Increase your seasonal sales by using the following marketing resources and tips for the holidays.

Business Marketing Tips And Tricks

Business Marketing Tips And Tricks

How will you tackle the biggest shopping day of the year? You can have overstocked inventory and a list of offers based on top sellers. But how does this translate into a holiday marketing strategy?

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Think about your biggest shopping day, what deals you’ll be promoting and how you’ll continue that momentum later in the year.

Follow these steps to create a campaign for a big shopping day, encouraging early and late shoppers to take advantage of your sale:

American Express launched Small Business Saturday in 2010. Last year “American consumers spent an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.”

According to American Express, “Small business owners started offering different gifts and special offers to consumers, a smart strategy since 43% of consumers reported that they took advantage of a special offer or promotion from a small business that day.” have taken.” This year’s Small Business Saturday falls on November 27 and your actions can affect sales for the rest of the year.

Marketing Tips For Small Business

Special offers appeal to existing customers who often feel left out of a one-time discount for new buyers. However, existing customers are your best customers! They recommend your business to their friends, share your social media posts and come back more often to shop.

When planning your holiday marketing strategy, consider special promotions for your customers. An Accuponer Online discount code included in a personalized email, direct mail or text message can do the trick. Or invite them to shop your event in advance during a customer-only small business sale.

Highlight your holiday marketing theme across all your digital and physical assets. It helps to draw them together, so they are memorable. At the same time, provide the details that your small business buyers want. Christmas shopping is fun, but finding the right gift for that special someone while staying on a budget can also be challenging.

Business Marketing Tips And Tricks

Your content marketing strategy for the holidays can improve the customer experience, increase brand recognition and improve relationships with shoppers. Keep your target audience in mind and optimize content for search engines like Google, YouTube and Pinterest. Additionally, sprinkle brief customer reviews or testimonials into your content.

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You’ve collected user-generated content (UGC) over the years from various hashtag campaigns on social media. You may have some images or videos from last year’s holiday marketing efforts.

Small businesses offer an idea that many people are passionate about: supporting the local community. They want to spend less because they want to see people like them succeed. And they appreciate the shops that keep their town busy.

Use storytelling to appeal to your customers’ emotions. Talk about what you’ve learned — as a business and brand owner — since the pandemic began.

Explain that for every dollar spent at small businesses, an average of $0.67 stays in the community. Back up these statistics by highlighting local vendors and partners that your business works with. Share photos with teams you sponsor or your staff participating in local events or your charitable contributions.

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According to American Express, “More than half of Americans who shopped small that day said they support small businesses through social media—either by recommending their favorite small businesses on social media or by shopping at small businesses.” Because of the small businesses they saw on social media.”

Bring holiday cheer to your social channels by changing your cover image to match the aesthetic of your campaign theme. Search for hashtags on each channel and use a mix of high and low volume words, including #ShopSmall, #SmallBizSat and #SmallBusinessSaturday. Also, use variations of this hashtag for local areas, such as #ShopSmallColorado. Don’t forget to tag American Express @shopsmall on Instagram and Twitter.

The biggest shopping day of the year is coming up, and people want to pick up small businesses. Reach out to them and promote your offering with a diverse marketing mix. Doing so builds anticipation, grows your audience and builds brand trust.

Business Marketing Tips And Tricks

Ready to implement your holiday marketing strategy but not sure where to start? Contact the Woobox team from 8am to 5pm PST, Monday through Friday at 1-360-450-5200 and [email protected]. In our quest to help 10,000 small businesses this year, we thought we’d compile a list of all the things that are currently working for our customers.

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Some of these things you may already be doing and others may be things you might consider doing as part of your marketing strategy.

Whatever content you create for your business, always make sure it’s good content. Not only will your existing customers see blog posts, videos, etc. You, your future customers, will be looking at them too, trying to figure out if you’re the right fit for their business.

When it comes to content marketing, make sure you have a blog on your website. This blog allows you to write content related to the industry, as well as new products and services that you provide. It’s also a great place to write instructional articles and how-to articles.

Perhaps one of the most overlooked marketing channels. To be honest, I can see why – it’s a bit scary to shoot a video and put it out there for everyone to see and critique.

Effective Twitter Marketing Tips For Your Business Success

The important thing to start with is this. I can guarantee that your videos won’t be great at first, but as you make more, get better at lighting, editing, etc., your videos will start getting better over time and your customers will love it.

For example, we’re currently working with a local DIY shop in Peterborough – they’re asking their customers what kind of “how to” videos would be helpful. Simple things like hanging shelves, laying wooden floors, the best way to trim hedges are the most popular suggestions.

Customers want to see behind the scenes of a business – they want to know who they are dealing with and what kind of people are running the business. (It is very popular).

Business Marketing Tips And Tricks

Running an online contest is a great way to connect with your customers and also allows you to collect valuable email addresses for future promotions.

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This is probably more related to Twitter – a hashtag community is a network that runs on certain days, at certain times, where everyone who wants to tweet about a topic and includes that particular hashtag.

Again, very few small businesses use infographics in their inbound marketing strategy. An infographic is a graphic, visual representation of information that you want to convey quickly and clearly. This is great for marketing purposes as it is one of the most popular images shared on social media right now, especially on Facebook and Twitter.

They don’t work well on Instagram because there can be a lot of complex information that can’t be seen on your feed thumbnail. Also, your Instagram feed is designed for quick reading/viewing. It’s not really designed for you to study images for very long.

However, the most popular type of information consumption is after customers visit your website. I don’t have exact online and offline viewing figures right now, but customers like the idea of ​​saving a piece of content to watch later.

Tips, Tricks, And Trends For Your Online Business

If you have Microsoft Word, creating a PDF from a Word document is very easy and takes seconds. These documents can then be uploaded to your website or a separate server like Google Drive, OneDrive or Dropbox, where you can make them available for people to download.

Email marketing allows you to collect and market customer emails to provide value to them through interesting articles, blog posts, videos, etc.

This is done by providing a lead magnet that has something of value in exchange for their email address. Ever bought something from Amazon, Groupon, Living Social? You’ve no doubt seen emails trying to offer you other merchandise related to your original purchase. The reason they do this is for the simple fact that it works. If something works, rinse and repeat.

Business Marketing Tips And Tricks

A little advanced for most small businesses, but works well for some of our customers. Granted, it will take a lot of time and effort to produce and the return on investment (ROI) isn’t always immediately visible after your customers take the course.

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So, what are the benefits of creating an online course? These courses are beneficial in many ways – they allow you to be seen as an expert in your field. When a customer is in the fact-finding phase, your article or course will probably be one of the first things they come across. It also allows you to collect their email address if you deliver a course after they sign up.

An old classic to get your name out there and build backlinks

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