Business Logo Design For Beginners – There are many logos that are very simple and yet extremely powerful. But what makes a logo design good or bad? And how to design your own logo?
If you want to set up your marketing strategy before designing your logo, you may also be interested in:
Business Logo Design For Beginners
If you have never designed a logo before, follow these guidelines. Even if you can’t draw, don’t worry. Good logo design is 95% about thinking and making decisions. The remaining 5% can be handled with online tools.
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If you want to discover how to create a logo, read more about each step of the process.
It seems obvious that businesses, personal brands and rock bands need logos. But it’s a good idea to take a step back and try to think about it over time.
A great logo design is memorable, it communicates values, it embodies the personality of your brand. But sometimes it can also represent what kind of product or services you sell.
Let’s say you sell hot dogs. It may turn out that the main purpose of your business logo is to make it clear that you sell hot dogs at your hot dog shop. This core objective will determine all subsequent logo design decisions you will need to make.
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You can find more interesting types of logo design and their meanings here: Famous Logos with Hidden Meanings
Still not sure what exactly your business is, let alone why it needs a logo? If you’re just thinking about starting your business, here are some great small business ideas for 2021.
The famous shape used by the sportswear company stands for speed, power and victory – all of which are close to the heart of every aspiring athlete.
If you don’t know how to create a logo that communicates the right values, follow the formula below.
How Much Does It Cost To Design A Logo In 2021?
You should choose 3-5 values that your products or services are associated with. Note them down. It will help you define your brand identity.
The next step is to decide how to represent these values in a visual way. You can use symbolism that will be recognized among your customers as something that appeals on a more intuitive level.
Need more information about symbolism? To find out how to design company logo elements with “hidden” meanings you can visit this article: The Power of Symbolism in Logos
Go through your competitors’ websites and social media profiles to see which logos are popular. See how the quality of designs correlates with the number of likes.
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Also, try to put yourself in the shoes of a customer and think which company you would choose based on the look of the logo alone. Pick your favorites and see if there is a common component or quality.
Are they associated with a similar value or theme? Do they use similar colors or typography? If they are, that probably means it’s a good choice. Good design is always about creating something new from recognizable and proven elements.
Your best friends You can find inspiration even if you need something very specific. You can search for a modern craft beer logo or a letterpress logo for a law firm and browse thousands of examples to find inspiration.
Some types of businesses have it easier than others. For example, if you have an online store on Shopify, you can use a logo maker powered by Shopify. Check out how you can start selling on Shopify.
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Company logos come in all shapes and sizes. But if you’ve followed our instructions and defined your brand identity, you shouldn’t have any problems finding the right logo.
But it’s totally fine if you still play around with different ideas and styles. We are getting closer and closer to designing a perfect logo for your company.
These companies certainly know how to design a good logo and it is worth studying them before creating your own.
Some of the most popular logos are based on animals, people, plants, living objects, natural phenomena, or can be completely abstract.
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People who do not know how to create a company logo usually choose mascots or objects related to their industry. However, you have to be careful.
Logos that have mascots or recognizable objects seem to be more memorable, but in fact they are an exception to the rule. Only 13% of the largest brands in the United States have some kind of figurative representation of an object, animal or person in their design. We checked (and we even counted the four squares in the Microsoft logo as a representation of a window).
There have been countless studies done on the topic of color psychology. Some of them analyze it in the context of shopping. Other studies focus on physiological responses to specific color wavelengths.
Don’t want to bother yourself too much with choosing colors? Then you should know that blue and red are the most popular and universal options.
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If you were to look at the logo designs of the 100 most valuable brands in the United States, you would discover that:
The majority of companies use up to 2-3 different colors that match their brand identity. There are all kinds of color combinations, but high quality logos use extremely limited color palettes.
When deciding on the colors of your logo, make sure you use them consistently. It means that you need to determine their specific color values. The most commonly used color systems are:
For example, the primary color used in your own logo design might be PANTONE Rubine Red C and the corresponding values for CMYK printing and RGB monitor display.
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Instead of choosing isolated colors, you should consider using one of the popular color palettes. Some color combinations work really well together, while others bring mixed feelings to some customers. Here are some useful color palettes created by AI based on current design trends.
In the world of logos, sometimes simple typography gets the job done. Check out these examples:
Some fonts can evoke different moods. If you want to, you can read a 600-page treatise on the psychological impact of typography on the perceived level of trustworthiness or professionalism.
The Coca-Cola font is very festive and decorative. Google looks playful and attractive. Visa looks solid and reliable, but at the same time there is a small hint in the letter V that your payments will be fast and smooth.
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Again, the type of font you choose is crucial. There are many brands and company names that seem to look good in isolation. But, once you put them together, something doesn’t feel right. They don’t click.
There are several ways to approach the process of designing your logo. The end result should be a scalable vector illustration with all design elements saved as Bézier curves (for example, an SVG or EPS file). However, the way you start is up to you.
If you’d rather have a logo designed for you instead of creating a logo yourself, you can always try sites like Fiverr and find someone who will do it for you at a reasonable price.
Your logo design should be an essential part of a complete visual system that your company will use. Professional logo designers always look at the big picture.
Why Logo Design Matters
Should it look good on posters? Should it become part of your product like the three-pointed star of Mercedes-Benz on their cars? Want your co-ed kids to tattoo it on their forearms?
Professional logo designs may look very simple, but they look great as reliefs, in black and white, or as elements of larger designs. For example, the monogram of Louis Vuitton is not a particularly memorable symbol in itself. But look at how it is used. The pattern is iconic.
Some logos look unimpressive until you see them on gold buckles. There are logos that are meant to be experienced at full size, while others are designed to be instantly recognizable as small icons on a computer screen.
Let’s compare two craft beer logos. Both are logo-logo designs with a mascot. However, there are some clear differences.
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) was an intended joke, it has all the makings of a bad logo. Of course, it works in the context of a fictional joke brand. But unless you’re a celebrity who can make fun of their fans, it’s better to avoid poor design choices.
If youare still curious, you can find more logo design disasters here: 35 Worst Logo Designs in History
Designing a logo is a complex process, but if you break it down into steps, it will be much easier. The formula “how to create a logo” that we have presented is the universal way used by professional graphic designers.
The key element is not just designing a logo, but doing proper research and thinking about possible things you want to communicate to your customers.
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If youare just designing a logo for your business, make sure to add live chat to your website after you launch. It is one thing to communicate with customers through the complex symbolism and psychology of color and another to really talk to them about their needs and